LOS ANGELES--(BUSINESS WIRE)--Tamara Mellon, the direct-to-consumer women’s luxury footwear brand, launched its Leave Him On Red collection today featuring La La Anthony, Angie Harmon and Denise Vasi.
The collection is a play on the term leave him on read, inspired by the Cardi B song, “I Do,” from Invasion of Privacy, a phrase for when you stop responding to someone’s messages. It features three actresses, La La Anthony, Angie Harmon and Denise Vasi. Each of the women shares personal leave him on read stories while wearing shoes from the Leave Him On Red collection. The edition includes three new red sandals, and each one comes with a red Smith & Cult nail polish appropriately named Leave Him On Red.
“If you read between the lines, or lack thereof, to leave someone on read is about much more than not texting back,” Mellon says. “It means knowing your worth enough to be able to recognize when someone else doesn’t, and having the strength to move forward without them. This campaign recognizes confident and fearless women who’ve demonstrated this in their personal lives and careers.”
In addition to sharing their personal leave him on read stories, the women explained how they’d define the term in their own words. Their candid answers include:
“Leave her, him, anyone on read means you’re just not f**king with
them at that moment. You’re just not vibing with them or you just
don’t feel they deserve your time or response.”
— La La Anthony
“It’s about self-respect— knowing that no matter what, we are all
special, unique, and precious. We are all worth something. We have
value, and we deserve to be treated that way.”
— Angie Harmon
“It means slimming down the guest list, so to speak. It means don’t do
that, it’s not appropriate, I don’t stand for that. It means no. No
— Denise Vasi
Visit TamaraMellon.com or IGTV to hear Vasi, Harmon, and Anthony’s leave him on read stories and shop the shoes from the Leave Him On Red collection: Ombre ($475), Prism ($795), and Hue ($425).
About Tamara Mellon:
Tamara Mellon is a luxury footwear brand designed for women, by women. The brand is breaking all of the traditional rules of fashion, eliminating the 6x retail markup by going direct-to-consumer, and ignoring the fashion calendar with monthly product drops. Tamara Mellon shoes are made in the best Italian factories, and the brand offers a complimentary cobbler service for two years after purchase as part of a commitment to reimagine luxury service. An outspoken advocate of women’s issues, Tamara Mellon is creating a community of like-minded, next-generation luxury consumers. To learn more, visit www.tamaramellon.com.