CHICAGO--(BUSINESS WIRE)--Omnichannel consumer purchase panel provider, InfoScout, announced today that CEO and Co-founder Jared Schrieber will elevate his strategic role as a member of the Board of Directors of Market Track, InfoScout’s parent company and a leading provider of market intelligence solutions.
Recognized as an expert in retail data analytics, Schrieber co-founded InfoScout with CTO Jon Brelig to bring omnichannel insights to a rapidly changing industry to help brands and retailers capitalize on the shifts in consumer shopping behaviors and attitudes. As InfoScout's CEO, Schrieber led the start-up from conception with an aim to reimagine what brands and retailers should expect from a consumer purchase panel.
As a member of the Market Track Board of Directors, Schrieber's strategic mandate will broaden beyond InfoScout to bring together the data assets of both companies in order to close the loop from advertising, pricing, and promotions to changes in consumer purchase behavior. Schrieber’s role will also include thought leadership to illuminate how brands really grow based upon data-driven best practices and case studies from Market Track’s and InfoScout’s 2,000+ clients.
“With the incredible set of data assets we have compiled, our opportunity to deliver a new era of growth-enabling insights seems boundless,” said Schrieber. “I look forward to guiding innovation across Market Track’s portfolio by expanding the reach and capabilities of our omnichannel consumer panel and market intelligence solutions to better help our clients grow.”
“Jared has been paramount to InfoScout’s continued success and is highly respected by his colleagues and partners as a transformative force in the marketplace and a passionate innovator,” said Market Track CEO and President Dennis Moore. “Jared’s deep product and technology experience will be a highly valued asset to the board’s strategic leadership.”
“In co-founding InfoScout, Jared led a major change in the data industry, developing true omnichannel, consumer purchase data and making it available for countless additional applications,” said Member of the Market Track Board of Directors and Former SVP Consumer Market Knowledge, Procter & Gamble, Joan Lewis. “InfoScout has become indispensable to many clients and is already proving to be an incredible asset to Market Track’s ability to unify market intelligence. We are very pleased to welcome Jared to the board of Market Track, thus enabling him to contribute his visionary thinking across the integrated company.”
With Schrieber’s change in role, Alexander Rink, Market Track’s Chief Growth Officer, will serve as general manager for InfoScout, leading integration efforts across InfoScout and Market Track and driving growth initiatives for the combined company. Rink, who will continue to report to CEO Dennis Moore, joined Market Track in 2017 upon the acquisition of 360pi, the market leader in retail price and product intelligence, where he was the CEO and business founder. "Jared and Jon have put together an incredible offering with a team of bright and motivated individuals who are committed to changing the industry,” said Rink. “I am honored to succeed Jared in establishing InfoScout as the panel of record for the world’s leading brands and to bringing the two companies together to fulfill our vision for the market."
InfoScout, now part of the Market Track family, helps brands and retailers grow via next-generation consumer insights derived from America’s largest purchase panel. Through its portfolio of proprietary mobile apps that engage a representative sample of American shoppers, InfoScout captures nearly 1 out of every 500 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the “why behind the buy.” With over 200 million brick-and-mortar and eCommerce receipts captured annually, InfoScout has rapidly become a primary source of real-time, omnichannel behavioral insights for industry leaders such as Procter & Gamble, J&J, Red Bull, Kroger, The Marketing Arm, and Samsung. For more information, please visit http://www.infoscoutinc.com.
About Market Track
Owned by Vista Equity Partners (the fourth largest software company in the world), Market Track delivers the omnichannel market intelligence that brands and retailers need to connect and win with consumers. Through the curation of proprietary data streams, Market Track provides web-based access to mission-critical market intelligence. With over 2,100 clients (including 75 of the top 100 US advertisers) and leading omnichannel solutions, Market Track is committed to delivering in-market intelligence to increase marketing effectiveness for manufacturers, service providers, retailers and agencies.