LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer analytics study on the CPG manufacturing industry. A leading CPG company wanted to improve client reach and drive sales across their business units.
According to the CPG manufacturing industry experts at Quantzig, “Leading CPG manufacturing companies are increasingly developing newer and improvised strategies to implement traditional levers against a backdrop of a more stable worldwide economy.”
Consumer packaged goods, or CPG, is a cooperative term for products that need regular replacement when compared with other products that are used for lengthy periods. The CPG manufacturing industry represents a market that will always have an increasing customer base, but it is extremely competitive due to the low consumer swapping costs and high market saturation. A few examples of CPG manufacturing companies comprise those who are involved in the manufacture and sale of clothing, household products, tobacco, and other such products.
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The customer analytics solution helped the client to better understand, target, and change the behavior of specific shopper groups. The client was also able to improve returns through shopper marketing and trade promotion alignment.
This customer analytics solution provided benefits that helped the client to:
- Devise effective strategies to align the customers’ needs and preferences
- Assist them in capturing greater returns while offering a competitive advantage
- To know more about the benefits of customer analytics, speak to an expert
This customer analytics solution offered predictive insights on:
- Developing strategies to engage and empower customers
- Enhancing the overall shopping experience of a client
- To gain relevant insights and understand the scope of our research, request a proposal
View the complete customer analytics study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.