Ebates Father’s Day Survey: It’s Not Too Late—Get Dad Electronics, Not Tools, This Year

Survey Reveals That Americans Don’t Hit the Mark on Father’s Day and That Dads Actually Care About the Gift

SAN FRANCISCO--()--If you think Dad doesn’t care about a Father’s Day gift, think again. According to new data from Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, half of Americans think Dad doesn’t want a gift, but when dads were asked, only 7 percent said they didn’t want one.

The Ebates Annual Father’s Day Survey of more than 1,000 U.S. adults was conducted online by Propeller Insights on behalf of Ebates in April 2018.

Dads Like Shiny New Electronics

If there’s one thing dads and their families don’t agree on, it’s Father’s Day gifts. Americans think Dad wants a new set of tools, but Dad really wants some new electronics.

What families think Dad wants:


What Dad really wants:

1.     Tools — 28 percent



Electronics — 38 percent

2. Electronics — 21 percent


Tools — 33 percent
3. Hobby essentials — 21 percent


Beer — 29 percent
4. Beer — 20 percent



Outdoor equipment — 26 percent
5. Outdoor equipment — 19 percent 5. Tickets to an event — 24 percent

Dads also ranked the two items they want the least: candy (10 percent) and a tie (7 percent).

The survey also found that three-quarters (75 percent) of Americans have never forgotten about Father’s Day, and that dads care more about receiving an actual gift than moms do: 44 percent of dads said they want a physical gift, but only a quarter (26 percent) of moms agreed.

About half of Americans plan to spend less than $25 on a gift for Dad, but a small percentage (8 percent) will shell out more than $100.

Campfires, S’mores and Tents = Father’s Day

Does Dad want an experiential gift, like a Father’s Day trip, this year?

About 1 in 10 dads say yes!

And more than half of Americans (56 percent) say that they’d consider taking Dad on a trip this year.

A camping trip and a staycation are the top Father’s Day trip choices (22 percent each), followed by a trip abroad (13 percent).

“Every year we find that Americans want to spoil Dad with the best gifts for Father’s Day to thank him for everything he’s done for their family,” said Amit Patel, CEO of Ebates. “Ebates has more than 2,500 stores that offer cash back and coupons, making it the smart way to purchase the right gifts for all the dads in your life.”

From now through Father’s Day, shoppers can receive up to double cash back on select retailers via Ebates. For more details on specific retailers participating in the special offer, visit Ebates.com. Shoppers can also download the free Ebates Browser Extension button for Google Chrome, Firefox and Microsoft Edge or the free Ebates.com app you can eliminate the .com part of this at Google Play and the AppStore.

About Ebates

Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping. Free membership allows consumers to shop online at over 2,500 of their favorite top-name retailers while earning a percentage of purchases they make. To date, Ebates members have earned nearly $1 billion, paid out quarterly in the form of a “Big Fat Check” or via PayPal. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is headquartered in San Francisco.

Ebates is a registered trademark of Ebates Performance Marketing, Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Chrome is a registered trademark of Google LLC. Firefox is a registered trademark of Mozilla Foundation. Microsoft Edge is a registered trademark of Microsoft Corporation. Google Play is a registered trademark of Google Inc. AppStore is a registered trademark of Apple Inc. PayPal is a registered trademark of PayPal, Inc.


For Ebates
Alessandra Nagy, 714-310-4439


For Ebates
Alessandra Nagy, 714-310-4439