NEW YORK--(BUSINESS WIRE)--Nadine Leonard, Managing Director/Executive Planning Director of leading healthcare marketing agency Heartbeat, has been inducted into the 2018 MM&M Magazine Hall of Femme, an annual award program honoring standout women leaders in healthcare marketing.
Ms. Leonard is one of 15 women honored and profiled in this year’s Hall of Femme program. Nominees for inclusion spanned the entire U.S. life sciences marketing sector, including healthcare executives from biopharma companies, medical device or diagnostics firms, and healthcare marketing or media firms. Recipients are female business leaders who have successfully bridged the gender gap to be universally recognized as pioneers in the areas of OTC, DTC, and HCP promotion. They have contributed to the creation of some of the industry's most iconic medical advertising.
Ms. Leonard receives this honor following more than 20 decorated years in the marketing industry. A brilliant marketer and strategist, Nadine honed her craft at Modem Media, one of the first Internet advertising agencies, where she shaped strategies for major U.S. brands, such as Citibank, Delta Airlines, Earthlink, IBM, JC Penney, Kraft, Mastercard, Motorola, and Sprint. Nadine joined Heartbeat in 2009, beginning nearly a decade of award-winning healthcare stewardship. At Heartbeat, she has led both the Strategy and Client Service departments, become Chief Strategy Officer and agency partner, and in 2017, continued her ascent to the role of Managing Director/Executive Planning Director—now effectively overseeing the day-to-day operations of the agency, in addition to her leadership of the Strategy and Client Service departments. All much-deserved recognition for her significant accomplishments in growing Heartbeat's business and strategic AOR client relationships.
“I’m flattered to be recognized alongside such a talented group of women,” said Ms. Leonard on her Hall of Femme selection. “Though I’ve been incredibly fortunate to work in an environment like Heartbeat that celebrates diversity, I am conscious of the fact that it’s somewhat unique. So if my work and leadership can set an example that ultimately helps advance the careers of other women in marketing, then that is especially meaningful.”
Ms. Leonard and other the Hall of Femme inductees were profiled in the MM&M May issue, and can be seen online at https://www.mmm-online.com/mmm-hall-of-femme/nadine-leonard-heartbeat/article/757231/. They will be honored at a luncheon and award ceremony on June 7th at the Hotel Eventi in New York City.
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
The agency is known for serving up distinctive strategies and differentiating approaches, ensuring a client’s market position is uniquely owned. They house strategy, creative, media, and technology under a single roof for the tightest, most integrated campaigns possible. And Heartbeat looks to understand and extract maximum value from every dollar spent, constantly—all the necessary elements for Challengers to triumph.
That’s the philosophy, here’s the creds: 200 employees between NYC & LA; 6 agency leaders with a decade+ of tenure; a pile of awards from the likes of the Mannys, MM&M, OMMA, and Clio, not to mention an Agency of the Year nom to boot; and led by a Managing Director who dared to be quoted as follows: “We celebrate people who stand up and say, ‘You know what? This is dumb.’” Damn straight.