Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023, With an Expected CAGR of 13.17% - ResearchAndMarkets.com

DUBLIN--()--The "Global Marketing Analytics Market - Segmented by Type of Deployment, Application, End-user (Retail, BFSI, Education), and Region - Growth, Trends, and Forecast (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.

The global marketing analytics market was valued at USD 2.09 billion in 2017, and is expected to reach a value of USD 4.4 million by 2023, at a CAGR of 13.17 %, during the forecast period 2018-2023.

Marketing budgets all around the globe have been increasing. In a survey conducted at annual Marketing Budgets Report 2016, conducted by Oracle Marketing Cloud about 72% of the digital marketing budgets have been increasing. In the same survey, about 54% of the people have responded as hiring people into their digital marketing schemes indicating potential for analytics in marketing.

Consumers between 18 and 35 years old have been nearing the peak in careers into a high-spending life stage and have been contributing to the increasing households. This is now the living generation with highest population share, this generation spends an average of USD 600 billion a year. Brands will grow digital investment in order to connect with this millennial population.

Social media marketing has been on the rise owing to many developments, such as chatbot and other applications. It is estimated that machines can generate about 20% of the content. Chatbots have been implemented to give an enriched experience to the consumer. According to Facebook, about 100,000 monthly active bots on Facebook Messenger, which offers a variety of new platforms for marketers to connect with potential customers.

The amount of spending for social media video advertising has nearly double compared to the previous years. Growth of social media, such as Facebook, integral, and Snapchat have emerged as one of the primary medium of advertising. According to a survey done by HeyWire business about 53% of its consumers prefer the use of electronic media such as email, web chat or social instead of phone support. About 79% of the consumers have been seeking for other forms of consumer support. 31% have emphasized the need for text as an available support option.

Companies Mentioned

  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Wipro Limited
  • Accenture PLC
  • Adobe Systems Incorporated
  • SAS Institute Inc
  • Teradata Corporation
  • McKinsey & Company
  • Pegasystems Inc.
  • Experian PLC
  • NGData.

Key Topics Covered:

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Insights

5. Market Dynamics

6. Technology Snapshot

7. Global Marketing Analytics Market Segmentation

8. Vendor Market Share

9. Key Vendor Profiles

10. Investment Analysis

11. Recent Mergers and Acquisitions

For more information about this report visit https://www.researchandmarkets.com/research/gxpxkc/global_marketing?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
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For GMT Office Hours Call +353-1-416-8900
Related Topics: Data Analytics

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Data Analytics