Private Ocean Announces the Addition of ESG Investment Portfolios

SAN RAFAEL, Calif.--()--Private Ocean, a West Coast based wealth management firm, announced today the addition of its ESG investment portfolios, which integrates Environmental, Social, and Governance criteria in its consideration of long-term performance and sustainability.

“Investors today are socially conscious and want to proactively select companies that align with their values,” said Greg Friedman, Private Ocean CEO and co-founder. “Integrating ESG criteria into the investment process has long been a priority for us, and we are proud to now offer ESG portfolios for our clients who want to invest with purpose.”

A recent expansion in ESG funds and reduced implementation costs have contributed to a rise in popularity in ESG portfolios. Investors now consider ESG factors across $8.72 trillion of professionally managed assets, a 33% increase since 2014. These assets now account for more than one out of every five dollars under professional management in the United States.1

The ongoing evolution of ESG investing, as well as changes to fund availability, have provided a vehicle for the firm to expand its portfolio offerings while continuing to focus on meeting financial goals.

“We also recognize that the selection of ESG funds will change over time and we are constantly screening through our funds to ensure the best options for our clients,” added Friedman.

Additionally, the firm, which added a second location in Seattle in January, sponsors the following organizations to promote awareness and education:

  • The Marine Mammal Center
  • Humane Society of Seattle
  • 10,000 Degrees
  • Coalition Ending Gender-Based Violence
  • Marin Museum of Contemporary Art (MarinMOCA)
  • Methow Conservancy

“To take our efforts a step further, we proactively sponsor organizations that support our local communities,” said Friedman. “We feel fortunate to have a voice and intend to be a part of the conversation for ongoing, positive change.”

To learn more, go to and follow Private Ocean on Twitter @_privateocean

About Private Ocean

Private Ocean is a wealth management firm deliberately structured to give clients the intimate experience of a small firm, while harnessing the power, depth and discipline of a much larger one. Formed in 2009, Private Ocean ( combined two of the oldest privately-held wealth management firms in the San Francisco Bay Area – Salient Wealth Management and Friedman & Associates. Founded by Richard Stone and Greg Friedman, the firm has over $1.6 billion in assets under management. Private Ocean works with senior executives, business owners and other affluent individuals with a minimum of $2 million to invest.



Private Ocean
Angela Giombetti, 919-986-1074


Private Ocean
Angela Giombetti, 919-986-1074