Ebates Mother’s Day Survey: A Quarter of Americans Forget Mother’s Day

Survey reveals that half of Americans think ‘pet moms’ should also be celebrated

SAN FRANCISCO--()--It turns out that forgetting Mother’s Day is quite common. According to new data from Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, almost a quarter of Americans (26 percent) admit to periodically forgetting it!

The Ebates Annual Mother’s Day Survey of more than 1,000 U.S. adults was conducted online by Propeller Insights on behalf of Ebates in April 2018.

Send Mom to the spa

This year, moms and their families don’t quite agree on gifts for Mother’s Day.

While family members think Mom wants flowers, more than a third (36 percent) aren’t actually sure what Mom's favorite flower is. Meanwhile, what Mom really wants most is a day at the spa:

What families think Mom wants:        

What Mom really wants:

1. Flowers — 52 percent

1. Spa day — 46 percent

2. A card — 51 percent

2. A card — 40 percent

3. Jewelry — 23 percent

3. Flowers — 38 percent

4. Spa day — 16 percent

4. Breakfast in bed — 34 percent


However, both moms and their families agree on one thing this year: electronics are a no-no. Only 16 percent of moms want electronics and only 7 percent of families plan to buy them.

The survey also found that most Americans will purchase an individual gift (74 percent) over a joint gift (26 percent) and that half of Americans (52 percent) believe “pet moms” (women with pets) should be celebrated on Mother’s Day.

Better yet, take Mom to the spa

Would you consider taking a trip with Mom for Mother’s Day?

More than three-quarters (77 percent) of Americans would.

A spa day is the most popular trip Americans will be taking with Mom this year (34 percent), followed by a stay-cation (24 percent) and a cruise (22 percent). A minority of adventurous Americans (15 percent) will be taking Mom abroad.

“We commission this survey every year, and each year we get different results, but the common denominator is that Mother’s Day is an important day to celebrate the moms in your life,” said Amit Patel, CEO of Ebates. “With more than 2,500 retailers offering cash back, it’s easier than ever to get the perfect gift for mom: from a spa day to flowers to a vacation.”

From now through Mother’s Day, shoppers can receive up to double cash back on select retailers via Ebates. For more details on specific retailers participating in the special offer, visit Ebates.com. Shoppers can also download the free Ebates Browser Extension button for Google Chrome, Firefox and Microsoft Edge or the free Ebates.com app at Google Play and the AppStore.

About Ebates

Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping. Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make. To date, Ebates members have earned nearly $1 billion, paid out quarterly in the form of a “Big Fat Check” or via PayPal. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is headquartered in San Francisco.

Ebates is a registered trademark of Ebates Performance Marketing, Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Chrome is a registered trademark of Google LLC. Firefox is a registered trademark of Mozilla Foundation. Microsoft Edge is a registered trademark of Microsoft Corporation. Google Play is a registered trademark of Google Inc. App Store is a registered trademark of Apple Inc. PayPal is a registered trademark of PayPal, Inc.


for Ebates
Alessandra Nagy, 714-310-4439


for Ebates
Alessandra Nagy, 714-310-4439