NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) today announced that the first-ever Digital Content NewFronts West will be held on October 9 and 10, 2018, bringing together 16 innovative digital video programming creators for two days of action-packed presentations for brands and media buyers on the West Coast. The event will take place at NeueHouse Hollywood, offering presenters a range of showcase timeslots to share the latest in advertising opportunities that will captivate audiences with inventive storytelling and top talent.
“We are excited about bringing the NewFronts to the West Coast—and brands and media buyers are already calling to see how they can claim a seat,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “The Los Angeles event will be a bit different from those in New York, with one central location hosting a myriad of media powerhouses and digital native all-stars. We also expect to see even more out-of-the-box programming in the mix, taking full advantage of emerging formats ranging from virtual reality to podcasts. This represents yet another vital marketplace from IAB, designed to encourage growth across the industry.”
"Attending the NewFronts in New York City has become an exciting step in our media and content planning - and we are equally thrilled about the prospect of attending the NewFronts on the West Coast when it goes to LA," said Lindsay Sutton, Assistant Vice President, Digital Strategy Lead, John Hancock. "The event is sure to bring us closer to new content creators and ideas that will fuel brand storytelling and our connection to consumers in the next year and beyond."
“NewFronts West is going to be a ‘must-attend’ event for planners and buyers based in Los Angeles (where entertainment, technology and content intersect) as they seek to keep their brand clients up-to-date on the latest that original digital programming has to offer,” said Charlotte Cochrane, EVP Managing Partner, Horizon Media. “The medium attracts a younger, challenging-to-reach audience that marketers value and presents meaningful opportunities for brand messaging and integrations.”
This news follows last week’s five days of Digital Content NewFronts presentations in New York City, featuring media companies, such as BBC News, Condé Nast, Digitas, Disney Digital Network, ESPN, Group Nine Media, Hulu, Meredith, Oath, The New York Times, Refinery 29, Studio71, Twitter, Viacom, Vice, and YouTube.
Key takeaways from the New York event include:
- Premium content is the beachhead in the digital swamp
- Television is selling television, but buyers are buying video programs and franchises—and multi-platform buying, including both TV and digital video, will continue to trend up
- The video ecosystem is expected to grow more complex, not less
- Brand safety and a trusted environment are critical to buyers
"The New York City NewFronts have always been a dynamic marketplace, showcasing how content creators are transforming the way brand stories are shaped and shared,” said Scott Donaton, Global Chief Content Officer, Digitas. “As a co-founder of the NewFronts and the only advertising agency presenter, Digitas is excited to participate in NewFronts West to help unlock the opportunities that exist at the intersection of Madison and Vine.”
To learn how to apply to present or attend the NewFronts West, please visit www.iab.com/newfronts-west.
About the Digital Content NewFronts
The Digital Content NewFronts is an annual series of events founded by AOL, Digitas, Google/YouTube, Hulu, Microsoft, and Yahoo in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.