SACRAMENTO, Calif.--(BUSINESS WIRE)--Save Our Water, California’s official statewide water conservation education program, kicks off a new campaign to promote continued water conservation this spring. The campaign encourages conservation as a way of life for Californians – “It’s our thing” – and encourages Californians to conserve “rain or shine” with simple daily habits and easy permanent changes everyone can make both inside and outside of the house.
Save Our Water’s spring campaign launches this month with outdoor, digital, and social media elements that will run through the end of June. Weather and traffic sponsorships and thirty-second broadcast ads start airing on radio stations over the next several weeks. The campaign features content is in English and Spanish across the state, with some localized efforts in Mandarin, Cantonese, and Vietnamese.
“Save Our Water’s campaign will remind millions of Californians of the importance of water conservation this spring with creative tips and permanent ways to conserve around their homes,” said Tim Quinn, Executive Director of the Association of California Water Agencies. “The program also remains a tremendous resource for California’s public water agencies by offering turnkey tools, materials, and conservation campaigns that help spread the word that conservation still matters.”
Save Our Water has partnered with the Metropolitan Water District of Southern California, the City of Sacramento, and Mesa Water District on extensive campaigns to expand conservation messaging in their service areas. Campaign elements include radio, outdoor, digital, social media, movie theater ads, and TV sponsorships. The partnership campaigns feature Save Our Water’s “Rain or Shine” messaging and highlight local conservation efforts and rebates. These partnerships will also run through the end of June.
All campaign elements also are available to water agencies and partners across the state for local use. Materials from the “Rain or Shine” campaign and previous public education efforts are available for download at www.saveourwater.com/toolkit.
“Maintaining long-term water supply reliability requires the help of every Californian. This fun campaign demonstrates that it’s easy to embrace water conservation, rain or shine, and that there is a uniquely California cool factor in doing so,” said Niki Woodard, California Department of Water Resources Deputy Assistant Director of Public Affairs.
Save Our Water’s goal is to give Californians tools and tips to help everyone easily conserve at home and at work, every day. Save Our Water connects with Californians on its Facebook page, Twitter and Instagram accounts.
Save Our Water is a statewide program aimed at helping Californians make permanent changes to reduce their everyday water use. Save Our Water is a partnership between the Association of California Water Agencies and the California Department of Water Resources.