AUSTIN, Texas--(BUSINESS WIRE)--SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company, today announced their participation in the HBA of Greater Austin’s MAX Awards 2018 Gala and the four awards they took home.
- Grand MAX Associate of the Year – SmartTouch® Interactive
- Best Overall Ad Campaign – Builder – Saratoga Homes, “There’s More Inside”
- Best Overall Ad Campaign – Associate – SmartTouch® Interactive, “Which Worked Best? Creative Elements That Generated More Leads”
- Best Digital Ad – Builder – Saratoga Homes, “There’s More Inside”
Hosted by the HBA’s Sales and Marketing Council, MAX Awards is a prestigious and annual event awarding the sales and marketing excellence of Builder, Developer, and Associate members in the Austin area for the previous year. SmartTouch® Interactive is an award-winning real estate marketing agency who has won 26 MAX Awards since 2012. The Grand MAX Associate was just introduced during last year’s ceremony and is awarded to an Associate team based on a point system calculating their overall number of finalist submissions and winning campaigns. SmartTouch® Interactive was honored with the inaugural Grand MAX in 2017 and took home this year’s Grand MAX as well. The agency’s Overall Ad Campaign awards were presented to them for their cohesive storytelling and ad messaging across email, organic and paid social, display and remarketing ads, and print.
The Saratoga Homes “There’s More Inside” campaign was developed as a cross-platform campaign that would hit the hearts of the target demographic: first-time homebuyers and move-up buyers. The symbolic keyhole used in the campaign gives buyers a peek of an ideal lifestyle and communicates the concept of getting more inside your home for an affordable price. Deborah Magnuson, Principal and Matt Carlsen, Creative Lead of White Hat Agency helped SmartTouch® develop the concept that SmartTouch® then published across all digital channels as Saratoga’s predominant ad campaign.
“Every year we compete against ourselves to do better than the last and offer home builder and residential developers new and cutting-edge solutions to connect them with their target buyer. ‘There’s More Inside’ was the first major ad campaign Saratoga Homes ran in Central Texas and creating a concept that resonates with a particular buyer and helps them find the home of their dreams is why we do what we do,” said Robert Cowes, President and Co-Founder of SmartTouch® Interactive.
The company’s own winning overall ad campaign promoted an encore presentation via a webinar on the best practices for creative elements in marketing promos and largely focused on educating builders and developers on creative tactics that can impact their lead gen and conversions. The award-winning creative and other lead generating campaigns like the ones discussed in Which Worked Best can be found on the SmartTouch® Interactive blog and website.
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and digital marketing helps home builders and residential developers that require a multi-touch sales cycle to create demand for their product and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard as a lead gen, single-solution provider that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com