CINCINNATI--(BUSINESS WIRE)--Today, Febreze ONE has launched their #ONEStateofMind campaign, recognizing that all folks deserve to breathe deep and love the air they’re in. A recent Febreze survey1 found that 90% of Americans reported that a fresh smelling environment can give them a positive outlook or even improve their mood or performance, inspiring something Febreze likes to call “ONE State of Mind”– a state of cleanliness, freshness and happiness.
While cleaning the air around you can have a profound and beneficial impact, everyone is faced with odor problems in their home. Yet, there are many people who don’t believe that air fresheners are an answer based on poor past experiences with lower-quality products or their desire to avoid items with harsh aerosols and heavy perfume. To offer a solution for ‘scent skeptics’ - someone who runs away from heavy sprays and overwhelming fragrances - and help them achieve #ONEStateofMind, Febreze has created Febreze ONE, a fabric and air mist that safely cleans away odors without aerosols, dyes or heavy perfumes. Named a 2018 "Product of the Year" award-winner in the Air Care category, Febreze ONE allows even the most sensitive sniffers to spray, stay and love the air they’re in.
To encourage consumers to get into #ONEStateofMind, Febreze ONE has partnered with actress, co-host of “The Real,” mother of two and self-proclaimed scent skeptic, Tamera Mowry-Housley. As part of the collaboration, Mowry-Housley is opening up the doors to her home and sharing how she relies on Febreze ONE to help eliminate everyday odors within her own living space and provide her – and her family – with a fresh smelling environment. The collection of mini-episodes, entitled the “ONE Happy Home” video series, can be found on Febreze's YouTube page.
“As a scent skeptic, I’ve always avoided the overpowering scents and sprays of traditional air fresheners but, as a mom, I know the struggles of everyday household odors,” said Tamera Mowry-Housley. “And with two little ones, it really puts my mind at ease knowing that Febreze ONE is gentle and effective in combating those smells without the use of aerosols, dyes or heavy perfumes. With the ‘ONE Happy Home’ video series, I’m excited to share how the product has become a staple in my household - from my kitchen to my family room and beyond.”
Mowry-Housley launched the #ONEStateofMind campaign on Thursday, April 5th at Clikq Showroom, an event space in New York City. On-site attendees were able to chat with Mowry-Housley about her partnership with Febreze ONE, view the “ONE Happy Home” video series and discuss the budding interior designer’s top tips for creating a warm and welcoming living space.
“We are proud to welcome Tamera into the Febreze ONE family as we kick off our #ONEStateofMind program,” said Martin Hettich, Vice President Home Care North America & Brand Franchise Leader Global Air Care at Procter & Gamble. “As a scent skeptic herself who faces household odors each and every day, Tamera perfectly embodies the Febreze ONE target consumer. We are honored that she trusts Febreze ONE to safely turn her living space into ‘ONE Happy Home.’
Fans can watch the “One Happy Home” video series on Febreze's YouTube page. They can also join in the conversation by using the hashtag #ONEStateofMind and by following Febreze on Facebook, Instagram, and Twitter.
Febreze ONE is available at major retailers nationwide. For more information on Febreze ONE and the entire Febreze product portfolio, please visit Febreze.com.
About Febreze ONE
Containing Febreze’s OdorClear™ technology, Febreze ONE has the same odor elimination power as other Febreze products. Its unique two-in-one formula gently cleans away odors in the air and on fabrics. Unlike other fabric and air mists, Febreze ONE uses Flairosol sprayer technology leaving behind nothing but a light, freshness. Febreze ONE features gentle nature-inspired, single note scents in Mandarin, Orchid and Bamboo.
In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.
Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com for the latest news and information about P&G and its brands.
1 This survey was conducted online within the United States by ORC International from December 14 to 17, 2017, among 1,020 respondents aged 18 and older. Since the sample is based on self-selected participation, estimates of sampling error cannot be calculated.