TORONTO--(BUSINESS WIRE)--Today, Groupex Canada, a buying group that gives independent restaurants the buying power of chains, announced a strategic partnership with the loyalty experts at DataCandy. Through this partnership, Groupex will offer DataCandy’s proven gift card and loyalty program services to its members at discounted prices, providing independent restaurants greater access to professional customer engagement tools.
For over 30 years, Groupex has helped independent food service operators reduce costs on essential restaurant services and supplies by providing a package of quality branded goods and services at prices only available through volume purchasing. Groupex has established itself as one of the largest food service buying groups in Canada by pairing the needs of its 2,700+ members with leading branded suppliers, such as Pepsico, Diversey, Canada Bread, Canadian Linen, Gordon Food Service and now DataCandy.
"Independent restaurants need a way to understand, retain and reward their most loyal customers; size shouldn’t affect their ability to compete and stay profitable,” says Lorne Schwartz, CEO of DataCandy. “Our team is thrilled that Groupex chose DataCandy to be the first gift card and loyalty program service provider in its portfolio. This partnership will open a lot of doors and help independently owned restaurants level the loyalty playing field.”
About Groupex Canada
Groupex Canada was established in 1984 by a small group of independent restaurants. Today, Groupex uses the buying power of its national membership base to negotiate savings on essential restaurant supplies and services. Members save thousands of dollars on beverages, food and operational and financial programs. Groupex members come from all segments of the hospitality industry, from family-style restaurants and fine-dining rooms to hotels, golf courses, bowling centers, stadiums and quick service operations. For more information, visit www.groupex.com.
DataCandy is a North American leader in loyalty and gift card software solutions for retailers and restaurants of all sizes. The company’s simple, scalable, secure and affordable platform is used at over 10,000 locations across Canada and the United States by companies such as the ALDO Group, Familiprix pharmacies, St-Hubert restaurants and the 40 brands that make up the MTY Food Group. To learn how unwrapping customer insights can drive customer relationships, email firstname.lastname@example.org, call 514-903-DATA or visit www.datacandy.com.