NEW YORK--(BUSINESS WIRE)--The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as 2018 inductees to the Marketing Hall of Fame®.
This year’s inductees are creative legend Lee Clow, Chairman, TBWA\Media Arts Lab and Director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, Executive Vice President, Global Chief Marketing Officer, MetLife, Inc.
They will be celebrated at the Marketing Hall of Fame induction ceremony on May 17, 2018 at the NY offices of R/GA. Inductees will give brief presentations, reflecting on their careers and offer their views on the future of marketing. Tickets are available at https://www.eventbrite.com/e/2018-marketing-hall-of-fame-induction-ceremony-tickets-43861642353?aff=pressrelease.
The Marketing Hall of Fame (www.marketinghalloffame.org) was established by the AMA New York to celebrate brilliance in marketing, recognizing those who are making outstanding contributions to marketing and inspiring the next generation. Criteria is marketing professionals with 10+ years experience who have dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative solutions.
Past inductees include author/academic David Aaker, Facebook’s Gary Briggs, Patagonia’s Yvon Chouinard, GE’s Beth Comstock, R/GA’s Bob Greenberg, AmEx’s John Hayes, author/academic Philip Kotler, Ogilvy & Mather’s Shelly Lazarus, strategist/author Al Ries, former P&G officer Jim Stengel, Subway’s Joseph V. Tripodi and Wharton professor/author Jerry Wind.
The selection process began with an open call for nominations, from which a shortlist of 50 was selected by the Marketing Hall of Fame Committee. This shortlist was reviewed by the Marketing Hall of Fame Academy, an invitation-only body of 200 senior marketers, who determined a dozen finalists.
A final Judging Panel of association leaders — David Almy, CEO, Insights Association; Marla Kaplowitz, president/CEO, 4As (American Association of Advertising Agencies); Russ Klein, CEO, American Marketing Association; Bob Liodice, CEO, Association of National Advertisers; Scott McDonald, CEO, Advertising Research Foundation; Tony Pace, president/CEO, Marketing Accounting Standards Board; Manny Schrager, president, Qualitative Research Consultants Association and Earl Taylor, CMO, Marketing Science Institute, as well as 2017 inductees.
For more information about the Marketing Hall of Fame and bios of 2018 inductees, please visit www.marketinghalloffame.org.