SAN FRANCISCO--(BUSINESS WIRE)--Business Wire, the global leader in press release distribution and regulatory disclosure, today announced the appointment of Galina Patil as vice president, product and user experience. Patil brings over 20 years of executive management, marketing, and product leadership to Business Wire. She will be responsible for guiding the company’s product vision and for developing next-generation products, services and experiences that empower communications professionals to reach their target audiences.
“Business Wire is a highly-respected market leader in content distribution and disclosure services,” said Patil. “With the growing influence of social media and the explosive volume of content created each day, enterprises need every advantage to cut through the noise. This provides Business Wire with an important opportunity to design and deliver innovations that help organizations to connect with their audiences in meaningful ways. I’m excited to help our customers solve these significant challenges and achieve their communication goals.”
Most recently, Patil served as general manager and vice president of product for Media Boost, a web-based marketing platform that enabled consumers to connect with qualified home service providers in their local community. In this role, she led all aspects of the company’s product and go-to-market strategy and managed day-to-day operations. Previously, she helped establish ImagerLabs, a leading scientific sensor firm, where she headed product marketing, business development and business strategy. Patil’s career also includes tenures with Oracle, Rivio, 3M and Kraft General Foods.
"Galina's broad industry experience and leadership skills allow Business Wire to build upon its commitment to evolution, one that is keenly focused on meaningful outcomes and a delightful experience for our customers," said Geff Scott, Business Wire's chief executive officer. "Her structured approach to understanding market needs and emphasis on creating value for our clients make her an ideal person to help drive the next phase of Business Wire’s growth."
In her newly created role, Patil will focus on establishing product strategy to expand Business Wire’s core product portfolio, while ensuring a delightful end-user experience. She will oversee product management, user experience and product marketing.
Patil holds Bachelor’s and Master’s degrees in Operations Research from Cornell University.
About Business Wire:
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 29 offices worldwide to securely meet the varying needs of communications professionals and news consumers.