Nerium International Announces Bo Short as Chief Sales Officer

ADDISON, Texas--()--Nerium International President Deborah K. Heisz is honored to announce that direct selling industry expert Bo Short is the company’s new Chief Sales Officer. Bo will lead in the role of overseeing U.S. and global sales teams, managing and directing all Nerium International sales forces in markets throughout North America, Asia-Pacific, Latin America, and Europe.

Since the company’s August 2011 launch in the U.S., Nerium International has developed a breakthrough line of exclusive age-fighting skincare and wellness products that are science-based and produce real results to look, feel, and live better. The fast-growing company has broken sales records while building consumer fans around the world and is currently operating in the U.S., Canada, Mexico, South Korea, Japan, Hong Kong, Colombia, Australia, New Zealand, Germany, Austria, and Singapore. Nerium International provides multi-lingual customer service, a robust suite of marketing and training materials, a global enrollment system, and a technologically advanced system to support the success of its Independent Brand Partners.

“We are enthused about Bo’s role as Chief Sales Officer with our dynamic direct selling company as he becomes part of our global movement to make people better by offering innovative skincare and wellness solutions, and an incomparable business opportunity. Bo has decades of proven leadership experience with direct sales companies both building in the field and serving in corporate roles. Bo will provide his management expertise to drive our sales organization as he catapults Nerium International to its next benchmark of success,” said Heisz.

“I am honored to be a part of this great Nerium International family and culture. I look forward to working with our incredible field leaders as we continue to grow sales and strengthen Brand Partner training, so that we can raise leaders around the world to help them achieve their personal goals and aspirations,” said Short.

Bo Short brings executive acumen and strategic leadership experience to the Nerium International team with his proven track record of motivational coaching and sales leadership development in the direct selling industry.

About Nerium International Chief Sales Officer Bo Short

Nerium International CSO Bo Short is a keynote speaker, author and sales leadership executive with more than three decades experience in the direct sales space. As a top-tier field leader, Bo is a legendary figure in the industry. Business for Home classifies him as the #38 all-time income earner in the industry. Bo has also owned a company in the industry and has served as President of Global Sales and Field Development for a large publicly-traded direct selling company.

About Nerium International

Based in Addison, TX, Nerium International is a global relationship marketing company with age-fighting products crafted from cutting-edge research and science. Founded in 2011, Nerium International has shattered industry sales records while developing a strong customer base in North American, Latin American, Asia-Pacific and European markets. This unprecedented success has allowed Nerium International to generate $1.5 billion in cumulative sales after six years. Nerium International was recognized for its historic growth by ranking No. 1 on the 2015 Inc. 500 List of fastest-growing private U.S. companies in consumer products and services and No. 12 in overall, as well as No. 38 on the 2016 Direct Selling News’ Global 100 List. Led by an executive leadership team with vast domestic and international experience, Nerium International is committed to providing an excellent product line based in real science and providing its Independent Brand Partners with a life-changing and outstanding business opportunity through relationship marketing. For more information, please visit:


Nerium International PR
Anita Kasmar, 469-754-9396