Next Coast Ventures Adds Jason Dorsey as Venture Partner

“Digital Native” Expert Will Advise Next Coast’s Portfolio on Consumer Trends and Brand Building

AUSTIN, Texas--()--Today, Next Coast Ventures announced they are adding Jason Dorsey to their team as a Venture Partner where he will focus on helping Next Coast Ventures and its portfolio companies with consumer trends, brand building and customer acquisition. Dorsey’s unique perspective underscores Next Coast’s relentless focus on bringing the best resources to help the entrepreneurs that they serve. Dorsey’s addition to the Venture Partner program will provide extremely valuable insight into the generational behavior that impacts Next Coast’s investing and the companies in its portfolio.

“Jason and his firm’s research have a comprehensive, birds-eye view on big trends in the marketplace and how the world is changing,” said Michael Smerklo, co-founder and managing director of Next Coast Ventures. “Jason’s expertise on the Millennial and Gen Z generations - what we call ‘digital natives’ - will give our firm and our portfolio companies the most cutting-edge tools to understand and quantify the ever-changing nature of consumer behavior - and how to leverage those insights.”

Dorsey is the president and co-founder of The Center for Generational Kinetics where he leads Millennial and Gen Z research, speaking, and strategy to uncover the hidden, generational drivers that solve tough business challenges. He’s helped reposition global brands to win Millennial customers, advised on billion-dollar acquisitions, and taken clients from last to first in employee retention. Last year, the Center worked with 180 clients on four continents in industries ranging from automotive, healthcare, and retail to advertising and technology. Dorsey wrote his first bestselling book at age 18 and currently serves on the board of directors at Ultimate Software (NASDAQ: ULTI) and continues to advise numerous CEOs and corporate boards.

“This is a unique opportunity to work with both great entrepreneurs and Next Coast’s leadership. I believe my experience working with brands in almost every sector, coupled with my firm’s extensive research on generational behavior, will be a great asset to Next Coast Ventures,” said Dorsey. “I am eager to work with their portfolio companies on branding, sales and go-to-market strategies - and I’m also excited to work with the entire NCV team on refining their investment focus and helping evaluate big trends that impact their investment decisions.”

Since day one, Next Coast Ventures has been ‘built by entrepreneurs for entrepreneurs,’ and remains hyper-focused on leveraging their network of industry experts to help its portfolio. By soliciting feedback from their portfolio’s leadership, Next Coast has brought on Venture Partners to help with everything from talent and team building to understanding product development and technology trends. However, Dorsey’s unique vantage point will offer a more lateral perspective than other Venture Partners, as he can provide a rare inside look at the major trends that impact Next Coast’s investing and the companies in its portfolio.

About Next Coast Ventures

Next Coast Ventures is an Austin-based venture capital firm founded by entrepreneurs, for entrepreneurs. It engages top entrepreneurs in ‘Next Coast’ markets to build a robust portfolio comprised of early-stage and high-growth startups disrupting big markets with innovative technology. With a focus on thematic investing, NCV keeps its finger on the pulse of what top entrepreneurs are creating outside the East and West coasts, and helps bring those ideas to life with a dynamic network of industry experts. The fund provides comprehensive company building resources to support the portfolio’s business growth and its leaders’ personal growth as rising entrepreneurs. Visit for more information.

About The Center for Generational Kinetics

The Center for Generational Kinetics (The Center) is the leading Millennials and Generation Z research, speaking, and strategy firm. The Austin-based Center leads custom quantitative, qualitative, and behavioral design research that focuses on uncovering the hidden drivers behind generational behaviors. These data-driven insights are transformed into solutions for clients that help solve challenges in sales, marketing, innovation, and employment with Millennials, Gen Z, and across generations. The Center’s clients include many of the most recognizable brands in the world as well as numerous startups. Learn more about The Center for Generational Kinetics at


Next Coast Ventures
Dagney Pruner, 713-515-2287