TAMPA, Fla.--(BUSINESS WIRE)--Spectrio, a leader in location-based marketing solutions powered by content and technology, announced today the appointment of Dax Brady-Sheehan as chief executive officer (CEO) of the Tampa-based company, which serves over 67,000 customer locations nationwide. Brady-Sheehan succeeds Aaron Kleinhandler, who is transitioning to the role of chief operations officer (COO) for the company, focusing on acquisitions. With a strong background at technology giants like Google, and media powerhouses like Hearst and Gannett, Brady-Sheehan plans to leverage his experience to advance product development, sales and marketing initiatives, and strategic partnerships for Spectrio in 2018.
“Dax brings a wealth of knowledge in the small to midsize business marketing services industry,” said Jared Ruger, Bertram Capital Partner and board director. “We are extremely excited to have Dax at the helm of Spectrio as we continue to expand and evolve our services offering and drive stronger ROI for our customers.”
For more than 11 years, Brady-Sheehan has led and been a part of award-winning companies, working across focus-areas such as product, technology, finance and customer management.
“It’s an honor to be joining a company that is addressing the needs of brands and local businesses by improving their in-store customer experience,” said Dax Brady-Sheehan, CEO of Spectrio. “Spectrio serves everyone from local businesses to large brands, seamlessly unifying online marketing experiences and in-person brand experiences to help our clients enhance consumer engagement and ultimately grow their businesses. The Spectrio content and technology offerings create ‘surprise-and-delight’ moments in more than 67,000 customer locations today, and we’re just getting started.”
Before joining Spectrio, Brady-Sheehan was the site leader for Google’s New York City Marketing Services Team. He led a team of Googlers that specialized in establishing and building partnerships nationwide. Responsible for leading advertising operations, product activation and utilization for hundreds of thousands of Google marketing campaigns across this partner network, Brady-Sheehan was also a key executive advisor to the CEO, CMO and CFO on both strategic and operational initiatives with partners nationwide.
Prior to Google, Brady-Sheehan held senior leadership roles at G/O Digital, the now digital arm of TEGNA, Inc., and at Hearst in its digital advertising business unit. In both roles, Brady-Sheehan cultivated a talented team of digital marketing experts, while fulfilling a goal of growing the positive company culture and fostering a growth mindset. Brady-Sheehan is focused on continuing this commitment to progressive company culture at Spectrio as well.
Spectrio is headquartered in Tampa, with four additional locations nationwide. With plans to further expand the team throughout the country, the company will continue to build its talent pool while providing best-in-class solutions and support to customers.
Spectrio is one of the nation’s leading providers of in-store marketing solutions powered by content and technology. Known for cultivating highly engaging consumer experiences through powerful, professionally produced content, Spectrio’s four major technology solutions are: Digital Signage, Overhead Music and Messaging, On-Hold Marketing and Wi-Fi Marketing. Spectrio serves more than 67,000 locations, ranging from individually owned businesses to Fortune 500 companies. Founded in 1986, Spectrio has acquired more than 25 businesses throughout its history, evolving and diversifying its portfolio of services to remain a leader in the industry. For more information, visit www.Spectrio.com.