NEW YORK--(BUSINESS WIRE)--HelloFresh SE (HFG) announced today it has acquired Green Chef, the USDA-certified organic meal kit company. HelloFresh will now offer the largest selection of meal plans for consumers, adding Green Chef’s popular organic vegan and gluten-free menus, including those plans compliant with Paleo and Keto diets.
HelloFresh has quickly become the nation’s favorite brand for providing home cooks with a fun, easy and delicious dinner experience, with curated recipes and fresh ingredients for making well-balanced meals. Green Chef will add its organic menus to HelloFresh’s product portfolio and together leverage HelloFresh’s scale and resources to continue to drive more growth with an even broader group of households.
“Our customers are at the center of our thinking when it comes to offering great dinner experiences. Green Chef has a groundbreaking approach to its organic menus and will be the perfect addition to HelloFresh’s meal plans,” said Tobias Hartmann, President for North America at HelloFresh. “HelloFresh will now offer the most customized meal choices to customers and we are excited to welcome Green Chef’s talented team and production resources to HelloFresh.”
“We were the first certified organic and gluten-free meal kit company in the U.S., an important distinction to consumers who are committed to eating organically or are sensitive to gluten. With HelloFresh, we will only further amplify our mission to give consumers across the country a simple way to eat and live healthier,” said Michael Joseph, Chief Executive Officer of Green Chef.
The acquisition of Green Chef will drive synergies for operations, logistics, and procurement. HelloFresh will gain its first office and production facility in the state of Colorado and integrate Green Chef into its operations and culinary teams. Both companies share a strong vision on the important values associated with food quality and safety, sourcing the freshest ingredients and sauces, using sustainable packaging and pursuing a data-driven approach to meeting and exceeding customer expectations throughout their entire experience.
Terms of the agreement were not disclosed.
About HelloFresh (U.S.)
HelloFresh gives customers everything they need for a successful, rewarding and satisfying cooking experience, enabling them to enjoy delicious food and quality time around the dinner table. HelloFresh U.S. launched in 2013 and has established itself as the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide. The Company offers thousands of unique recipes and is built around a data-driven operational approach that allows us to deliver a sustainable, innovative and superior customer experience. For more information, please visit www.hellofresh.com or follow us on Facebook, Instagram, or Twitter.
About HelloFresh Group
HelloFresh is the world's leading meal kit company, operating in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada. HelloFresh delivered 39.5 million meals in the 3-month period from 1 October 2017 to 31 December 2017 to 1.45 million active customers. HelloFresh was founded in November 2011 in Berlin and went public in November 2017 at the Frankfurt Stock Exchange in Germany. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney and Toronto.
About Green Chef
Green Chef was the first USDA-certified organic and certified gluten-free meal kit company. Green Chef makes it easy to cook healthy, delicious, organic meals in 20-40 minutes. Each delivery contains all the essentials to create three nourishing dinners for two, four or six people: organic, pre-measured ingredients — including complex sauces and spice mixes — and chef-crafted recipes. Green Chef’s menus cater to a range of dietary preferences, including vegan, gluten-free and paleo. Green Chef received its Gluten-Free Certification through the Gluten Intolerance Group’s Gluten-Free Food Service program. For more information, visit http://www.greenchef.com/ or follow Green Chef on Facebook, Twitter, Instagram or Pinterest.