FORT LEE, N.J.--(BUSINESS WIRE)--oneAudience, a first-party mobile data provider that specializes in mobile app usage data, today announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. The mobile audiences now available in the Adobe Audience Manager marketplace enables revenue-driven marketers to leverage mobile insights across all major industries such as automotive, consumer packaged goods, financial services, healthcare and retail.
As a Premier level partner in the Adobe Exchange partner program, oneAudience enhances brand and agency audience data by understanding consumers at the individual level through their mobile device behaviors and app usage, providing audience attributes and segmentation for increased consumer engagement, brand awareness and sales.
“The combined power of oneAudience and Adobe Audience Manager enables marketers to gain additional mobile insights by layering together their data and our mobile-first audiences,” said Ari Saposh, VP of Data at oneAudience. “Our mobile-first collection methodology captures behaviors and insights, such as what apps an individual is downloading or using, to enable a better understanding of today’s on-the-go consumers.”
Mobile is the most personal, relevant channel used by consumers. According to Facebook, over 88 percent of its revenue was driven by mobile alone – a number that is increasing year over year. Many brands are challenged with bridging the gap between mobile and all other channels for a truly connected consumer strategy, creating challenges for their personalized marketing initiatives. With oneAudience’s deterministic mobile link, marketers can connect with the right audiences across various platforms at the individual level.
“The combination of Adobe and oneAudience gives brands and agencies access to additional mobile insights, such as data on apps consumers are downloading and using,” said Cody Crnkovich, head of platform partners and strategy at Adobe. “Joint customers can now leverage the unique mobile ID management capabilities in Adobe Audience Manager and the mobile data from oneAudience to help maximize reach and relevance.”
Having oneAudience mobile audiences available in Adobe Audience Manager marketplace lets marketers apply real-time mobile insights and build truly personalized campaigns.
oneAudience connects today’s leading brands and agencies to real, mobile-first audiences across every major vertical. Through our first-party mobile data, we collect billions of behavioral data points, including app usage and device IDs. oneAudience deterministically links mobile devices to email addresses, demographics, lifestyle data and purchase data to create accurate mobile audience segments based on full comprehensive profiles. With deterministic device ID matching, every impression, every conversion and every click can be tied back to one identifiable consumer with a rich profile full of actionable data. oneAudience data uncovers hidden insights about consumers’ favorite apps, interests, lifestyle, location, demographics, media preferences and more to take brands’ and agencies’ mobile-driven targeting to the next level.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the core system of intelligence for the experience business. Adobe Analytics Cloud combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, the industry leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Adobe Analytics Cloud enables modern-intelligence teams to instantly create value from data by collecting and connecting a variety of customer engagement points, applying a customer journey lens to contextualize customer experiences, and utilizing modern measurement tools that enable self-service data science for the masses. Insights surfaced through Adobe Analytics can immediately be activated in Adobe Audience Manager for action in customer-touching technologies to deliver compelling experiences in the moments that matter.