TREVOSE, Pa.--(BUSINESS WIRE)--Rita’s Italian Ice will celebrate their 26th annual First Day of Spring celebration on Tuesday, March 20th, with their famous free Italian Ice giveaway. This year’s First Day of Spring will be made even sweeter by Rita’s “excuse” campaign as they search for the best excuse to escape from everyday life and line up with fellow patrons for free Italian Ice, with the winner receiving free Rita’s for a year and the “Ultimate Hooky Trip” to Miami.
“We strive to not only serve our guests fresh, delicious Italian Ice, but happiness too,” comments Linda Chadwick, Rita’s President and CEO. “The First Day of Spring, along with a free cup of Rita’s Italian Ice, gives us the perfect opportunity to start the season by bringing a smile to everyone’s face.”
The three-day, two-night “Ultimate Hooky Trip” to Miami will be awarded to the contestant who posts the best excuse to ditch their daily responsibilities on the First Day of Spring and visit the nearest Rita’s for free Italian Ice. Raccoon steal your keys? See where we are going with this? The contest will be conducted on Rita’s Facebook page, Rita’s will select three top candidates, then turn the decision over to their audience to select the best excuse, winning them the “Ultimate Hooky Trip” to Miami. All three potential candidates will win a year of Rita’s Italian Ice. For official contest rules, please visit ritasice.com/hookytrip.
Originally founded in May, 1984, Philadelphia firefighter Bob Tumolo founded Rita’s with his prized family recipe, named the product after his wife Rita, and Rita’s Italian Ice was born.
About Rita’s Italian Ice:
Rita’s Italian Ice opened its doors in Bensalem, Pa. in 1984, and has been dedicated to spreading “Ice, Custard, Happiness!” ever since. Now with more than 600 locations worldwide, guests around the world visit Rita’s to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and award-winning Frozen Custard, Rita’s serves a taste of happiness with each delicious treat. For more information about Rita’s Italian Ice, visit www.ritasice.com.