EL PASO, Texas--(BUSINESS WIRE)--United Soccer League (USL) officials announced today that El Paso, Texas will be the next addition to the league for the 2019 season, continuing the USL’s growth in the Southwest United States. The new club will be led by MountainStar Sports Group (MSSG), which also owns and operates the El Paso Chihuahuas, the Triple-A affiliate of the San Diego Padres of Major League Baseball. The group is also a minority owner of FC Juaréz of Mexico’s Liga Ascenso.
El Paso is the fourth team to join the USL for the 2019 season, and the second this year after the announcement on January 8 of the addition of Memphis, Tennessee to join Birmingham, Alabama and Austin, Texas in the league next year. El Paso’s addition to the league bolsters the USL’s expanding footprint in the Southwest, and adds another respected, experienced ownership group to the league’s world-class leadership.
“It is with distinct pleasure and great enthusiasm that we welcome the illustrious city of El Paso to the USL family,” said USL CEO Alec Papadakis. “The distinguished ownership group comprised of Woody Hunt, Josh Hunt, Paul Foster and Alejandra De la Vega-Foster add to the world-class ownership groups already present in the USL, and in MountainStar Sports Group President Alan Ledford the group includes one of the most admired executives in professional baseball, whose leadership helped the El Paso Chihuahuas to be recognized as one of MiLB’s most successful teams and to average in the top five in attendance in the Pacific Coast League each of the past four seasons. Add to that the group’s experience in building FC Juarez of Mexico’s Liga Ascenso into a strong organization over the past three years, and the tremendous passion for civic responsibility MountainStar Sports Group has shown throughout its history, I have no doubt this group will propel its new USL team to remarkable achievements both on and off the field in the coming years.”
Josh Hunt, MSSG Chairman and CEO, said, “Since our inception, improving the quality of life in our region and promoting economic development have been our core objectives. We’re very proud to bring this high level of professional soccer to El Paso and to be a part of the USL.”
“Our market has demonstrated the extraordinary way it supports its sports teams, and given the popularity of soccer throughout this region, we expect Division II USL soccer to be very popular,” said Alan Ledford. “MountainStar Sports Group is excited about this opportunity to bring some of the best players in the country to play in front of some of the best fans in the country.”
As part of a regional economic development initiative, MountainStar Sports Group launched a successful effort to bring Minor League Baseball to El Paso in 2011. In 2012, the Group acquired the Tucson Padres, the Triple-A Baseball affiliate of the San Diego Padres. The team began play as the El Paso Chihuahuas in a new, $78 million state-of-the-art Ballpark in the heart of downtown El Paso in the spring of 2014. In 2015, MSSG and a group of Mexican investors acquired an expansion franchise from the Mexican Futbol Federation. The Ascenso MX club began play as Los Bravos de Juarez in the Benito Juarez Olympic Stadium the same year.
Woody Hunt is Executive Chairman of the Board of Hunt Companies, Inc. He currently serves as a member of the Board of Directors for Complete College America, is a foundation trustee of the College for all Texans Foundation, and a member of the Board of Visitors of the University of Texas MD Anderson Cancer Center-Houston. He previously served as Chairman of the Texas Business Leadership Council, where he now serves on the Executive Committee. He is co-chair and PAC chair for Texas Aspires (formerly Texas Institute for Education Reform and Texans for Education Reform); a member of the Board of Directors for El Paso Electric (Nasdaq: EE) and WestStar Bank; and is a member of the Executive Council of No Labels. He serves on the Executive Committee of the Borderplex Regional Economic Alliance.
Paul Foster is the President of Franklin Mountain Management, LLC. He is the founder and former Executive Chairman of Western Refining, Inc., and currently serves on the Board of Directors for Andeavor, a premier U.S. refining, marketing, and logistics company. He is also on the Boards of Jordan Foster, Vomaris, Inc., Westar Bank, and the Dallas Federal Reserve Bank, El Paso Branch. Mr. Foster previously served as Chairman of The University of Texas System Board of Regents, and currently serves as Vice Chairman. Previously, he served as the Chairman of the University of Texas Investment Management Company (UTIMCO). He is a member of the Executive Committee of the Borderplex Regional Economic Alliance, and a member of the World Presidents’ Organization.
Alejandra De la Vega-Foster is the Vice President of Almacenes Distribuidores de la Frontera, owner and operator of convenience stores in Ciudad Juaréz and northern Chihuahua, Mexico. She also owns the Domino’s Pizza franchise in Juarez and holds the franchise rights for La Madeleine Country French Café in El Paso, southern New Mexico, and Arizona. She is currently a member of the Hospitals of Providence Governing Board, and a member of The University of Texas MD Anderson Cancer Center Board of Visitors. She is involved in Desarrollo Economico de Juarez, serves on the Executive Committee of the Borderplex Regional Economic Alliance and is a member of the Young Presidents’ Organization. In 2016, Mrs. De la Vega–Foster was appointed by the Governor of the State of Chihuahua, Mexico to serve as Secretary of Innovation and Economic Development for the electoral period of 2016-2021. She also serves as the Chair of Los Bravos, and is the past president and CEO of Club de Futbol Cobras of Ciudad Juarez, a team promoted to the Primera Division in its first season. Mrs. De la Vega-Foster also previously served on the Board of the Mexican Futbol Federation.
Josh Hunt serves as Executive Vice President and Member of the Board of Directors for Hunt Companies, Inc. He is also President of the Hunt Family Foundation. Josh Hunt is also on the board of directors of Minor League Baseball’s Pacific Coast League, and is a board member of the Borderplex Regional Economic Alliance; member of the University of Texas at El Paso (UTEP) President’s Athletic Advisory Council; Hospitals of Providence Governing Board; a founding board member of the El Paso Children’s Museum; chairman of the Medical Center of the Americas Foundation Board and Texas Tech Foundation Board; Board Chair of WestStar Home Loans (a subsidiary of WestStar Bank); and currently co-chairs the Center Against Sexual & Family Violence Capital Campaign. Josh Hunt is also a member of the Young Presidents Organization.
Alan Ledford is President of MountainStar Sports Group, and President of Leg Up Entertainment, a division of MountainStar Sports Group. He is a former Vice President of Business Operations for Major League Baseball’s Oakland Athletics, and the former President, Chief Operating Officer, and General Manager of the Sacramento River Cats and its home ballpark, Raley Field. During Ledford’s nearly nine-year tenure with the River Cats, the team led all Minor League Baseball in attendance and revenue generation. In 2006, Ledford was named Minor League Baseball Executive of the Year by Baseball America. Alan Ledford previously worked in professional soccer, helping the Portland Timbers (then a USL club) become successful on and off the field before its ascent to Major League Soccer.
Located on the Southwest border between the United States and Mexico, El Paso boasts a metropolitan population of more than 800,000 people and has been home to a thriving sports scene that has seen MiLB’s Chihuahuas claim the Pacific Coast League Championship in 2016 and the Pacific Coast Southern Division title in each of the past three seasons. El Paso will be the fourth USL club in Texas and will also bring the potential for strong regional rivalries with clubs like Phoenix Rising FC, Colorado Springs Switchbacks FC, Las Vegas Lights FC, and Reno 1868 FC.
Ranked in the Top 100 media markets in the United States by Nielsen, El Paso also brings another vibrant local community to the USL, with a history that spans more than 400 years. The city is home to the famed “Star on the Mountain,” which at night can be seen for hundreds of miles. Originally built in 1940 on the south side of the Franklin Mountains by the El Paso Electric Company, the massive structure inspired the name of MountainStar Sports Group.
The USL is one of the most prominent Division II professional soccer leagues in the world, reaching a population of more than 75 million people to fuel the growth of professional soccer across North America. Headquartered in Tampa, Florida, the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications and sponsorship.
The USL has national media partnerships with ESPN and SiriusXM, and operates USL Productions, which includes a state-of-the-art facility that will produce and distribute more than 500 league matches and more than 1,000 hours of original content to national partners, local affiliates, the USL’s Match Center and international markets over the 2018 season.
About MountainStar Sports Group
Founded in 2012, MountainStar Sports Group, LLC (MSSG) is dedicated to initiatives that promote economic development and enhance the quality of life throughout the Borderplex region. MSSG’s main focus has been on the acquisition, development, and operation of professional sports and entertainment opportunities for El Paso, Texas and Ciudad Juarez, Mexico. MSSG owns and operates the El Paso Chihuahuas, the Triple-A affiliate of the San Diego Padres of Major League Baseball, and El Paso USL (temporary name), an expansion soccer club of the United Soccer League. MountainStar Sports Group is also a co-owner of FC Juaréz (Los Bravos) of Mexico’s Liga Ascenso in the Mexican Futbol Federation. The owners of MSSG are Woody Hunt, Paul Foster, Alejandra De la Vega Foster, who serves as Chair of Los Bravos, and Josh Hunt, who serves as CEO of MountainStar Sports Group. Alan Ledford is President of MSSG.