CHICAGO--(BUSINESS WIRE)--Quiet Foundation, a new data science-driven subsidiary of tastytrade, is launching a fee-free investment advisory service for self-directed investors. Quiet Foundation will offer this free service built on a proprietary platform using Exploratory Portfolio Intelligence™. It’s a combination of data science and math-driven research that provides unique risk analysis of any investment portfolio held at any firm.
“The goal is to help clients with risk, asset allocation and existing product commitments and is for any account size,” tastytrade’s Co-CEO & President, Kristi Ross explained.
Tom Sosnoff, tastytrade’s Co-CEO, said, “Most of our clients have accounts at multiple firms and we believe the advice they receive from other firms is conflicted because there’s a sales commission driving the recommendations. We also believe that many financial firms use their online brokerages primarily as a marketing engine to raise managed assets for their advisory services. It’s a broken model. True objective advice needs to be fee free and data driven in order to have real value.”
Quiet Foundation plans to change the way investment advice is disseminated. When individual investors use Quiet Foundation, investment advice and portfolio assessment will be free and no managed products, mutual funds or fee-based products will be sold. tastytrade will compensate Quiet Foundation for their costs as the company believes strongly in empowering the individual investor with know-how. The company plans to roll out the new advisory service in May. Sign-ups for the free service will begin in late February.
The team behind tastytrade, Inc. is recognized as industry innovators for creating thinkorswim, for building tastytrade and disrupting financial media with the world’s largest digital financial network, and for launching tastyworks, the popular online brokerage firm providing high frequency speed and low fees for the retail investor.
About Quiet Foundation
Quiet Foundation is a subsidiary of tastytrade, Inc. with a mission to change the way investment advice is disseminated by offering a fee-free investment advisory service for the individual investor. Investment advice and portfolio assessment are free, and no managed products, mutual funds or fee-based products are sold. Through Quiet Foundation, clients understand their risk, asset allocation and existing product commitments across all of their accounts. The parent company, tastytrade, Inc. compensates Quiet Foundation for their costs as the company believes strongly in empowering the individual investor with know-how.
About tastytrade, Inc.
tastytrade is one of the most-watched online financial networks, engaging investors and traders across over 160 countries with 8 hours of daily, live, cost-free and commercial free programming. tastytrade offers over 50 original segments for new and seasoned veteran traders. tastytrade’s research-based content teaches a logical, mechanical approach to investing and identifying opportunities based on probability and volatility. Investors are continually challenged with financial math, humor and new market perspectives. tastytrade is also the parent company to tastyworks, a brokerage firm creating and leading a financial revolution for the do-it-yourself investor and to Quiet Foundation, a data science-driven, fee-free investment advisory service. tastytrade and its companies focus on empowering the individual investor through content, technology and know-how.