SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today announced an exclusive home décor partnership with Lilly Pulitzer, the renowned label known for creating the fashion genre of American Resort Wear. Debuting in March 2018, the Lilly Pulitzer collection marks the first time that Pottery Barn, Pottery Barn Kids and PBteen will simultaneously release a coordinating collaboration to create a seamless look for every room in the home. Inspired by Lilly Pulitzer’s signature Palm Beach style and hand-painted prints, the home collection will include vibrant bedding, furniture and décor for bedroom, nursery, lounge, outdoor and entertaining. In celebration of the home furnishings collaboration with Pottery Barn brands, Lilly Pulitzer will release a limited-edition womenswear collection featuring adult and child sizes, using prints inspired by the collection.
"Lilly Pulitzer started with an entrepreneurial moment at a juice stand and has evolved into a fashion and lifestyle brand, whose iconic prints and styles connect generations," said Michelle Kelly, chief executive officer at Lilly Pulitzer. "Lilly Pulitzer has always been about a colorful, happy, resort state of mind. Partnering with the Pottery Barn brands is a wonderful fit—we are excited to give our customers the chance to bring Lilly's colorful Palm Beach style into their homes."
The Lilly Pulitzer for Pottery Barn brands collaboration will be available in March of 2018 at Pottery Barn, Pottery Barn Kids and PBteen stores, as well as online at each brand’s website. Be the first to know when the collection launches by signing up online at Pottery Barn, Pottery Barn Kids, and PBteen.
ABOUT LILLY PULITZER
Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange.
Although her customers liked Lilly’s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her “Lillys.” Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio. For more brand history and juicy stories, head to lillypulitzer.com.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and website. Pottery Barn currently has retail stores in the United States, Mexico, Canada and Australia and unaffiliated franchisees that operate stores in the Middle East, South Korea and the Philippines, as well as an ecommerce site at www.potterybarn.com. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. PBteen operates company-owned stores in the United States and has unaffiliated franchisees that operate stores in the Middle East, Philippines and Mexico, as well as an ecommerce site at www.pbteen.com that offers international shipping to customers worldwide. PBteen provides complimentary design services and monogramming services. The company is headquartered in San Francisco, California.