NEW YORK--(BUSINESS WIRE)--Hearst today announced it has completed its acquisition of WCWG-TV from Lockwood Broadcast Group. The CW-affiliated television station serves North Carolina’s Piedmont Triad television market encompassing Greensboro, High Point and Winston-Salem.
Hearst subsidiary Hearst Television Inc., which owns the market’s NBC affiliate WXII-TV, has been partnering with WCWG, also known as The Triad CW, and its digital subchannel, which carries Bounce network programming, under a channel-sharing arrangement. Terms of the transaction, for which Hearst received requisite regulatory approval earlier this week, were not disclosed.
“We are truly excited to add WCWG to Hearst Television, growing our presence in the Triad community with even more news and entertainment programming,” said Hearst Television President Jordan Wertlieb. “WXII’s proven leadership and commitment to serve the community makes them an excellent partner for WCWG as it continues to grow.”
In August 2017, WXII launched a 10 p.m. hour-long weeknight newscast, two hours of weekday morning news and half-hour weekend newscasts on WCWG.
The Piedmont Triad is the 48th largest television market in the United States. The acquisition adds a fourth CW affiliate to the Hearst station group, which also includes CW-affiliated stations in Orlando, Florida and Kansas City, Missouri, as well as a digital CW channel in the Fort Smith/Fayetteville, Arkansas, television market. Hearst Television reaches nearly one out of every five households in the U.S.
About Hearst Television
Hearst Television owns and operates television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation and community service. Hearst Television is a wholly owned subsidiary of Hearst.
Hearst is one of the nation's largest diversified media, information and services companies with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, nearly 300 magazines around the world including Cosmopolitan, ELLE, Harper's BAZAAR and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as BuzzFeed, Vice, Complex Networks and AwesomenessTV. Follow us on Twitter @HearstLive and @Hearst.