TCL Unveils Innovation and Purpose Through Expanded Home Entertainment Lineup at CES 2018

America’s Fastest-Growing TV Brand Builds on its Award-Winning TCL Roku TVs with Dolby Vision HDR, Roku Connect and Roku Entertainment Assistant

The new TCL 6-Series will combine stunning 4K high dynamic range picture performance and powerful stealth metal design for a superior TV experience. (Photo: Business Wire)

LAS VEGAS--()--TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced its much anticipated suite of new products at the 2018 International Consumer Electronics Show (CES). TCL’s latest portfolio strengthens its reputation for picture performance with increased Contrast Control Zones™ for exceptionally bright whites and deep blacks, a new iPQ Engine™ for controlled and precise color reproduction, and high-dynamic range (HDR) Pro Gamma for impactful HDR performance in any environment. In addition, TCL Roku TVs will gain access to powerful new features – Roku Connect and Roku Entertainment Assistant that Roku plans to release in a software update later this year to the Roku® operating system.

TCL Roku TVs launching in the North American market this year will establish updated categories for the brand. Following 2017’s award-winning and well-recognized P6 Series, the 2018 6-Series will emphasize picture performance technologies and design innovation with a bold, brushed metal finish. Bringing powerful high dynamic range playback to a mainstream TV line, the brand new 5-Series will feature Dolby Vision™ HDR imaging combined with striking wide color powered by TCL’s NBP Photon™ technology. The 2018 6-Series also supports Dolby Vision.

“This year, TCL is really pushing the boundaries when it comes to what kind of viewing experience consumers should expect from their TVs and sound systems. We’re working smarter throughout the company and with our partners to make sure people understand that there’s a whole new level of home entertainment out there within reach,” said Chris Larson, Senior Vice President, TCL North America. “As we continue to innovate, we’re able to produce televisions engineered with features that maximize technologies which already exist in our sets like Dolby Vision and the Roku OS to deliver outstanding performance at an incredible value.”

In just four years since the partnership started, TCL and Roku have made great strides to provide industry-leading smart TVs to consumers. TCL ended 2017 as the #3 smart TV brand in the U.S. with all of its smart TVs powered by the Roku OS. In 2018, TCL Roku TVs are slated to receive a range of new features delivered through a software update to the Roku OS. Roku Connect will enable Roku TVs to easily connect to other AV devices in the Roku ecosystem such as soundbars and speakers enabling consumers to easily add great sound to a TV and audio system around the home. Roku Entertainment Assistant, a voice assistant for entertainment, will let customers launch podcasts, movies and TV shows from their favorite services with a simple voice command.

“Roku TV is growing fast in popularity, and TCL is a key partner who is instrumental in its success,” said Roku CEO Anthony Wood. “We envision a broader Roku ecosystem where the TV is the center of the home entertainment experience making Roku TV even more desirable. With Roku Connect it will make it easy to add great sound to an already great TV.”

TCL Roku 6-Series 4K HDR TV: Powerful Performance

The new TCL 6-Series will combine stunning 4K high dynamic range picture performance and powerful stealth metal design for a superior TV experience. The set supports Dolby Vision, a spectacular HDR solution, and now boasts HDR Performance Package Pro to further elevate the experience. Dolby Vision transforms entertainment experiences by delivering greater brightness and contrast, as well as a fuller palette of rich colors. The HDR Performance Package Pro includes Contrast Control Zone Technology, a new iPQ Engine and a versatile HDR Pro Gamma control. With 96 zones for the 55” 6-Series TV and 120 zones for the 65” model, TCL’s Contrast Control Zone technology identifies bright and dark areas in each frame of content and controls each zone within the frame to yield striking contrast between light and dark areas. An all new iPQ Engine allows for precision color performance, tailored to deliver accurate and optimized DCI-P3 color space coverage. And no matter what environment this TCL model is placed in, from a dim home theater to a sun-lit living room, details remain visible with HDR Pro Gamma’s tone map that accurately reproduces every detail within the darkest and brightest scenes.

These televisions also feature Wide Color™ Gamut with NBP Photon technology for even more realistic colors, as the latest LED phosphors drive color performance closer to the limits of human vision while targeting the DCI-P3 color space standard in which Hollywood studios create the highest-quality content.

The 6-Series comes equipped with a new Roku TV Voice Remote with voice search, high-speed 802.11ac wireless and Ethernet networking for faster streaming, three HDMI® 2.0a ports with HDCP 2.2 so users can enjoy optimal functionality on all inputs, and will be available in 55 and 65 inch class models this Spring.

TCL Roku 5-Series 4K HDR TV: Premium Picture

TCL’s totally new 5-Series marries superior 4K UHD picture quality with Dolby Vision for a stellar imaging experience. The 5-Series benefits from TCL’s HDR Performance Package, which features HDR Dynamic Contrast™. The HDR Dynamic Contrast solution uses information embedded in Dolby Vision content to create a true cinematic experience by optimizing every scene for an accurate display of details in the bright and dark areas simultaneously, unlike other HDR solutions that have a set brightness level for all content. As with the 6-Series, the models within TCL’s 5-Series lineup introduce both iPQ Engine for precise color replication and HDR Pro Gamma to significantly improve HDR performance in any setting.

Furthermore, the 5-Series TVs come packed with 240 Natural Motion technology for smooth action (55”, 65” only), Wide Color with NBP Photon technology for exceptional colors, brighter highlights and increased contrast, advanced remote, high-speed 802.11ac wireless and Ethernet networking, and three HDMI 2.0a ports with HDCP 2.2.

The 5-Series will be available this Spring with sizes ranging from 43 to 65 inches.

TCL also announced today that it plans to be the first company to develop a smart soundbar under Roku’s new Whole Home Entertainment Licensing Program. The TCL Roku Smart Soundbar will make adding great sound to a TCL Roku TV a breeze and allow for consumers to use voice to play music even when the TV is turned off. The new smart soundbar is expected to launch in late 2018.

To learn more about TCL and its products visit booth #12929 in Central Hall at the 2018 Consumer Electronics Show January 9-12 in the Las Vegas Convention Center or visit

About TCL

Already one of the world's best-selling consumer electronics brands, TCL is now the fastest-growing TV brand in North America. TCL (The Creative Life) was founded more than 35 years ago and prides itself on delivering high quality products featuring stylish design and the latest technology. With extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, TCL offers innovative televisions, including the award-winning TCL® Roku TV™.

For additional product information please visit

TCL is a registered trademark of TCL Corporation.

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.


Rachelle Parks, 858-212-1176

Release Summary

TCL Unveils Innovation and Purpose Through Expanded Home Entertainment Lineup at CES 2018



Rachelle Parks, 858-212-1176