Nutrisystem Poised to Expand via Multi-Brand Strategy for Diet Season 2018

  • Nutrisystem® Turbo13 with All-New TurboBoosters and Turbo TakeOff Week
  • Increased Focus on Men’s Market with NutrisystemTurbo For Men
  • South Beach Diet Advertising Ramps Up

Now in its second year as a home-delivered, structured weight-loss plan, South Beach Diet offers a high-protein, low-carb, low-sugar approach that’s very on trend. (Photo: Business Wire)

FORT WASHINGTON, Pa.--()--Nutrisystem, Inc. (Nasdaq: NTRI), a leading provider of weight-management products and services including Nutrisystem® and South Beach Diet® brands, announced today that its multi-brand strategy for Diet Season 2018 offers an array of healthy-structured weight-loss options.

“As America strives to lose weight and become healthier, we’re committed to helping through a platform of solutions across multiple brands,” said Dawn Zier, President and CEO of Nutrisystem, Inc. “The market is growing and consumers are demanding more customized solutions that are ordered online and delivered directly to their home. This is something we’ve refined over decades, and it is a clear strength of Nutrisystem.”

Nutrisystem for 2018

Nutrisystem Turbo13

The Nutrisystem® Turbo13™ plan delivers weight loss of up to 13 pounds and 7 inches overall in the first month. The plan includes Turbo TakeOff, a one-week jumpstart with specially designed foods, all-new NutriCurb bars, our best-selling TurboShakes and all-new TurboBoosters. TurboShakes with probiotics help with your digestive health and shrink your belly. TurboBoosters are made from naturally-derived ingredients designed to boost metabolism and can be added to any flavored beverage or shake.

Nutrisystem Turbo For Men

Nutrisystem Turbo For Men capitalizes on Nutrisystem’s already strong reputation with men, leveraging two key advantages: simplicity and results. The 2018 men’s program includes all-new NutriPro Shakes packed with 20 grams of protein along with increased snacking options. The plan helps men improve lean muscle mass and burn fat, while losing weight to get healthier. Men can expect to lose up to 15 pounds and 7 inches overall in their first month, depending on starting weight and program adherence.

The 2018 advertising campaigns are multi-dimensional and utilize our brand ambassadors, social influencers and customer success stories. Our campaigns are integrated across television, digital and social media channels. Nutrisystem has a range of celebrity ambassadors to represent its broad appeal and extend its omni-channel reach. From those who have had continued success on the program — Marie Osmond, Dan Marino, Melissa Joan Hart, Soleil Moon Frye and Genie Francis — to social influencers and customers, too.

“Our multiple programs appeal to men and women across America who want to lose weight to improve their health and have more energy,” said Keira Krausz, CMO of Nutrisystem, Inc. “We are committed to delivering the most convenient, easiest-to-follow weight-loss solutions. Customers can choose from hundreds of food items that nourish and satisfy, and we believe we offer the best value for the money.”

South Beach Diet for 2018

Now in its second year as a home-delivered, structured weight-loss plan, South Beach Diet offers a high-protein, low-carb, low-sugar approach that’s very on trend. Customers can expect to lose up to 9 pounds and 3 inches overall in their first two weeks. The plan offers a safe, effective method of weight loss through an enhanced three-phased low-carb approach designed to burn fat, transform metabolism and boost energy.

“The South Beach Diet is well-positioned for growth in 2018. Our launch in 2017 allowed us to gain a deep understanding of what customers are looking for in a low-carb, low-sugar approach and based on their feedback, we have added new elements to the program for 2018 that are resonating well,” said Zier.

New for 2018 is the 7-Day Body Reboot, the one-week Phase 1 jumpstart that helps break the sugar habit and delivers fast results. In Phase 2, designed for steady weight loss, customers choose from an expanded menu and start adding in good carbs like fruits and whole grains. Phase 3 helps customers learn how to maintain a healthy weight, without hunger or deprivation.

Jessie James Decker is South Beach Diet’s brand ambassador this diet season. Her authentic ability to connect with people via social, television and other channels has resonated. This year, South Beach Diet is fully supported by a 360-degree marketing campaign, including television, online, print and digital outlets.

“I’m pleased with the reimagined South Beach Diet as a home-delivered weight-loss plan, and delighted that it’s continuing to help people achieve optimal health in a heart-healthy way,” said Dr. Arthur Agatston, the world-renowned cardiologist, and creator of “The South Beach Diet,” which became a runaway bestseller with more than 23 million copies in print and multiple titles appearing on the New York Times bestseller list.

Nutrisystem & South Beach Diet Plans

The Company offers safe, effective and scientifically-backed weight-loss plans, with a distinguished Science Advisory Board and strong clinical studies. All plans include comprehensive support and counseling options from trained weight-loss coaches, registered dietitians and certified diabetes educators available seven days a week from the Company’s award-winning contact center, as well as free digital apps that complement each plan. For customers transitioning to maintenance there is the Nutrisystem® Success® plan. Nutrisystem also has select products available at retail.

About Nutrisystem, Inc.

Nutrisystem, Inc. (Nasdaq: NTRI) is a leader in the weight-loss industry, having helped millions of people lose weight over the course of more than 45 years. The Company’s multi-brand approach to weight loss includes multiple plans for 2018. For more information, go to NutrisystemNews.com and Newsroom.SouthBeachDiet.com.

Contacts

Nutrisystem, Inc.
Robin McConnell Shallow
SVP, Corporate Communications
m 914-841-5572
rshallow@nutrisystem.com
or
Deanna Every McCoy
Senior Public Relations Manager
215-478-1433
devery@nutrisystem.com

Contacts

Nutrisystem, Inc.
Robin McConnell Shallow
SVP, Corporate Communications
m 914-841-5572
rshallow@nutrisystem.com
or
Deanna Every McCoy
Senior Public Relations Manager
215-478-1433
devery@nutrisystem.com