The report segments the global watermelon seeds market by application (foodservice, retail food products, and industrial usage and beauty and healthcare) and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global watermelon seeds market, according to Technavio food and beverage researchers:
- Increasing obesity levels and rising health consciousness among consumers: a major market driver
- With a share of close to 55%, food service, retail food products, and industrial usage constituted the dominating application segment of the global watermelon seeds market in 2016
- In 2016, the watermelon seeds market in APAC dominated the global market with a revenue share of more than 39%
- Syngenta, Origene Seeds, Vilmorin, Hazera, and Rizhao Golden Nut Group are some of the players in the market
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Increasing obesity levels and rising health consciousness among consumers: a major market driver
Increasing obesity levels and rising health consciousness among consumers is one of the major factors driving the global watermelon seeds market. Over the past few years, there has been a drastic rise in health issues such as diabetes, digestive disorders, allergies, and obesity among the global population. Therefore, people are now becoming more health conscious and are following a healthy diet, which is fueling the demand for fresh and healthy foods. The health-conscious population segment opts for foods with fewer calories but with the essential nutrients such as vitamins, fibers, and naturally occurring minerals. Besides, fresh produce aids in preventing cancer, heart diseases, blood pressure, and type 2 diabetes.
According to Manjunath Reddy, a lead analyst at Technavio for research on food, “Eating superfoods such as watermelon seeds provides more energy, reduces the effects of aging, and helps in reducing weight. Thus, all the above-mentioned factors could contribute to the growth of the global watermelon seeds market in the next five years. The expanding obese, overweight, and diabetic population segment has led to an increased demand for meal replacement products and healthy yet light food products. The watermelon seeds have gained acceptance among consumers over the last five years due to their health benefits.”
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APAC: largest watermelon seeds market
India, China, Japan, Australia, the Philippines, Indonesia, Bangladesh, South Korea, Pakistan, Malaysia, New Zealand, and Thailand are the major countries in APAC that are expected to fuel the growth of the watermelon seeds market in the region during the forecast period. The rising disposable income of consumers in developing economies of APAC, increasing penetration of online retailing due to the growing number of internet users, rising number of organized retailing outlets such as hypermarkets, supermarkets, food specialist stores, and convenience food product-based retailing outlets are the major drivers of the regional market.
Apart from the factors mentioned above, the growing consumer awareness of the health benefits of watermelon seeds is a major factor driving market growth. The rising popularity of other superfood-based snacking items such as pumpkin seeds, quinoa seeds, flax seeds, hemp seeds, and chia seeds is the major threat to the vendors of watermelon seed-based products in APAC.
Competitive vendor landscape
The global watermelon seeds market is moderately fragmented because of the presence of numerous small and large vendors. The current market includes companies of varying sizes. Some of the companies are more specialized than others with respect to products. Some prominent vendors in the global watermelon seeds market are Vilmorin, True Elements, Origene Seeds, and Rizhao Golden Nut Group. The vendors in the market compete on factors such as price, quality, innovation, service, packaging, brand image, distribution, and promotion. Besides, any technological advance by one player in the market can render products from other vendors obsolete or uneconomical.
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