NEW YORK--(BUSINESS WIRE)--Yahoo Sports and Pizza Hut, LLC, today launched Squares Pick’em for the 2018 Big Game. Back by popular demand, the Squares Pick’em game on Yahoo Sports is bigger and better this year, offering 20 lucky football fans a chance to win free pizza from Pizza Hut for a year!
First introduced during the 2017 Big Game, the highly successful Squares Pick’em game attracted fans from around the U.S. who spent more than 9 million minutes playing the game and 70% played on their mobile device or tablet. This year, Pizza Hut is bringing a new twist to the game by offering 20 lucky winners free pizza for a year.
“Fantasy sports has become a big part of America’s game day tradition, and we are thrilled to partner with Pizza Hut for the second year in a row to bring a new twist to Yahoo Sports’ Squares Pick’em for football fans,” said John DeVine, Chief Revenue Officer at Oath. “Squares Pick’em is a great way for Pizza Hut to build its brand with a passionate audience of sports fans, driving not just engagement, but actual pizza sales.”
Starting today, sports fans can sign up for the new Squares Pick’em game and fill out their grids on the Yahoo Fantasy app and desktop experience. Once signed up, players can invite friends to pick Pizza Hut-themed boxes on a 10x10 grid. Each square equals a possible score at the end of every quarter of the football game. If your selected square matches the score at the end of the quarter, you not only win ultimate bragging rights, but are entered for a chance to win free pizza for one year, awarded as a $500 Pizza Hut eGift card.
“The Big Game is one of the most exciting times of the year for sports fans, and Squares Pick’em will be a great addition to everyone’s game-day tradition along with their favorite Pizza Hut pizza,” said Zipporah Allen, VP of Marketing, Pizza Hut. “After last year’s successful campaign, we’re looking forward to working with Oath to offer a memorable game on Yahoo Sports to connect fans with the Pizza Hut brand.”
Pizza Hut will be featured in video, native, display and mobile ads across Oath’s dynamic house of brands, as well as email and social marketing to drive sign-ups for the Squares Pick’em game.
No purchase necessary. A purchase will not increase your chances of winning. Legal residents of the 50 United States (D.C.) 18 years or older. Void where prohibited. Sweepstakes ends 2/4/18 at 3:00:00 p.m. PT. For Official Rules, prize description and odds disclosure, visit https://policies.yahoo.com/us/en/yahoo/terms/product-atos/squares-pickem/sweepstakes/rules/index.htm.
Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media. For more on Oath, visit www.oath.com.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the No. 1 pizza restaurant company in the world with more than 16,000 restaurants in 100+ countries. The company began 59 years ago in Wichita, Kansas, when two brothers borrowed $600 from their mom to start a “pizzeria.”
Pizza Hut is recognized as a food and service innovator, notably through its development of the Original Pan and Stuffed Crust pizzas, as well as being credited with the distinction of the first physical good ever purchased via the internet (large pepperoni, mushroom and extra cheese pizza in 1994). Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 620,000 classrooms nationwide. For more information about Pizza Hut, visit blog.pizzahut.com or follow Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter (www.twitter.com/pizzahut) and Instagram (www.instagram.com/pizzahut).