RALEIGH, N.C.--(BUSINESS WIRE)--GK Software, a global leader in omni-channel retail, is bringing real-time personalization to the omni-channel ecosystem with solutions powered by machine learning and AI. By integrating the AI capabilities of prudsys AG, which GK acquired in November, into its OmniPOS platform, retailers can now create personalized customer experiences across any channel, including the store.
“Our expanded omni-channel capabilities present retailers the next level of consumer experience, increasing both loyalty and revenue,” said Michael Jaszczyk, CEO, GK Software USA. “Personalization based on AI was, up to now, a technology limited to one channel. Now, GK Software makes personalization truly omni-channel, both offline and online. We are enabling retailers to recommend products to their consumers based on their personal behaviors at every touchpoint.”
With GK’s expanded capabilities, retailers can use AI-enabled personalization features to fulfill the omni-channel promise of its OmniPOS and Mobile Customer Assistant store solutions, including:
- Individualized product recommendations: Retailers can learn from customers’ reactions in real-time to recommend the most suitable products, increasing both basket size and customer satisfaction
- Personalized and real-time dynamic pricing and promotions: By analyzing the shopping behavior of each customer, retailers can respond to each individual in real-time with pricing and promotions that optimize sales and gross margins.
- Tailored shopping lists: A smart shopping list feature will send recommendations to customers based on the items they regularly purchase, offering the best price to convert the sale.
- Customer-specific newsletters: GK’s Mobile Customer Assistant allows retailers to push individualized newsletter recommendations by leveraging personal shopping history and preferences.
GK Software will demonstrate its AI-enabled omni-channel solutions and mobile customer engagement platform (yMCA) as part of its OmniPOS at booth #3352 at the NRF Big Show, January 14-16, 2018.
About GK Software
GK Software breaks down the barriers to unified commerce with its OmniPOS solution for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omni-channel retail, offering a single, global software platform for all retail formats and touchpoints – which is why 10 of the Top 50 retailers worldwide rely on GK Software. GK Software is headquartered in Germany, with U.S. headquarters in Raleigh, North Carolina. For more information, visit www.gk-software.com.