NEW YORK--(BUSINESS WIRE)--With an estimated $200 billion of edible food going to waste each year, goMkt has unveiled a new food shopping platform designed to match hungry, deal-seeking New Yorkers with environmentally-conscious retailers offering delicious food that could otherwise go to waste. Through its discounted “flash sales,” goMkt helps combat a mounting societal problem while enabling businesses to recoup potentially lost revenue.
Available for download on Apple’s app store for iOS devices and on Google Play for Android devices, the goMkt app features an initial group of retailers including: Key Food, Oren’s Daily Roast, Butter Lane Bakery and By Suzette, among others.
“The United States spends more than $200 billion per year on food that is never consumed, an incredibly unfortunate – and unnecessary – phenomenon that has serious social, economic and environmental consequences,” says goMkt founder and tech entrepreneur Matthew Holtzman. “The growing problem of food waste is difficult to solve for myriad reasons including logistics, the complexities of perishable items and the lack of a formal market, which is what we are working to help solve – with a simple system for buyers and sellers of surplus inventory to connect and transact.”
goMkt’s first product, intended to be its initial foray into a broad range of solutions, is a direct-to-consumer platform created for retailers who can create exclusive and immediate “flash sale” offers to publish manually or on a recurring basis. Once an offer is published, goMkt users can then make a purchase before heading to the retailer to collect their items. Transactions are completed electronically, and thus seamlessly. Aside from the savings – and contributing to the reduction of food waste – consumers benefit from the app by connecting with their favorite stores to easily find discounts and specialty items, as well as discovering new locations.
“We’ve been waiting for something like this to come along for quite some time,” says Nidal Hassen, Store Manager, Key Food. “At a time when grocers and food retailers are facing the challenges of today’s shifting retail landscape, goMkt presents a very practical and invaluable tool designed to support our bottom line as well as our sustainability goals.”
The goMkt model relies on brokering transactions to recoup revenue and non-cash benefits for clients. goMkt will begin by focusing on a business-to-consumer model prior to moving onto business-to-business marketplace and alternative recycling channels.
About goMkt LLC
With 133 billion pounds of food being tossed by food retailers in the United States every year, goMkt was established with a simple mission: reduce food waste, support small businesses, and bring people together to share delicious food. goMkt provides a multi-channel, end-to-end platform to manage food and organics waste streams by brokering consumer and business-to-business transactions to recoup revenue as well as non-cash benefits for clients.
As global food waste rivals some of the largest countries in the world in terms of greenhouse emissions and lost natural resources, New York City-based goMkt has been striving to combat this problem since 2016. For more information about goMkt and to join the movement, visit https://www.gomkt.com, or download the app on Google Play or the App Store.