PARK CITY, Utah--(BUSINESS WIRE)--Backcountry, the premier online specialty retailer of outdoor gear, is pleased to announce that Jonathan Nielsen, Chief Executive Officer of Backcountry, joined The Nature Conservancy’s Utah Chapter Board, effective December 5, 2017. He will serve a 3-year term expiring in 2020.
“We are delighted to have someone of Jonathan’s business background and passion for conservation now serving on our Utah Chapter Board.” said Dave Livermore, Utah State Director. “Jonathan’s insight and experience will be invaluable in helping our Chapter expand its commitment to protecting Utah’s lands and waters.”
“I’m honored to have the opportunity to work with the experts at The Nature Conservancy and serve with other community leaders who care as deeply as I do about the future of Utah’s public lands and conservation policy,” said Nielsen. “I have long respected The Nature Conservancy’s collaborative approach and commitment to education. Living in Utah is a privilege and working with The Nature Conservancy allows me to give back to a place my family and I hope to call home for many years to come.”
After an extensive career in investment banking and corporate development at eBay Inc., Nielsen moved from San Francisco to Park City to lead Backcountry’s corporate development team. At Backcountry, Nielsen has led the Product Management and Design teams, managed Backcountry’s adjacent category businesses (Competitive Cyclist and MotoSport) and led Backcountry’s European expansion with the acquisition of Bergfreunde. In 2016, Nielsen was appointed CEO. Nielsen earned his B.S. in Finance from Brigham Young University.
About The Nature Conservancy
The Nature Conservancy is a non-profit, science-based conservation organization which works collaboratively to protect lands and waters for nature and people around the world. With the support of more than 1 million members, the Conservancy has protected over 119 million acres of land and thousands of river miles since its founding in 1951. Working with partners, the Utah Chapter has helped to conserve over 1 million acres of public and private land including iconic landscapes such as the Dugout Ranch in San Juan County, the Matheson Preserve near Moab and the Shorelands Preserve on the Great Salt Lake. More information on The Nature Conservancy’s Utah Chapter and its conservation programs can be found at nature.org/Utah, on Instagram (@nature_utah), and on Facebook at www.facebook.com/natureconservancyutah.
Backcountry is the premier online specialty retailer of outdoor gear for snow sports, hiking, camping, paddling, biking, climbing, fly fishing, and more, including a wide selection of premium apparel, both technical and casual. Backcountry’s mission is to connect people to their passions by supplying customers with the gear, knowledge, and inspiration necessary to chase down life’s greatest moments. Backcountry does this by providing the biggest and best assortment of premium outdoor products, personalized Gearhead expertise, inspirational content, a superior shopping experience, and lightning-fast fulfillment. The Backcountry family of companies includes CompetitiveCyclist.com, MotoSport.com, Bergfreunde.de, and SteepandCheap.com.