EL SEGUNDO, Calif.--(BUSINESS WIRE)--Wpromote, the nation’s largest independent digital marketing agency, was named Agency of the Year for SEM at Search Engine Land’s third annual Landy Awards. The awards recognize excellence in executing organic and paid search marketing initiatives, and are held in conjunction with the publication’s SMX East Conference in New York.
As a pioneer in search engine marketing and one of the first agencies to partner with Google on search, Wpromote's win demonstrates the agency's ability to continue building its SEM capabilities within an industry that grows in depth and complexity with each passing year.
The agency’s work with Providence, the third-largest not-for-profit health system in the US, helped Wpromote rein in this top honor. Wpromote brought Providence to the forefront of paid search by restructuring 17 different accounts, which involved a series of complex technical optimizations completed by Wpromote's integrated team of specialists. As a result, Providence exceeded their annual goal cost-per-acquisition (CPA) figures within months, and lowered CPAs across the board from 50 percent to 91 percent.
“We are humbled and honored to have received this award. Search is the central pillar that Wpromote was founded upon sixteen years ago, and we've matured right alongside the top performers in the industry,” said Michael Mothner, founder and CEO of Wpromote. “As the Challenger Agency, we challenge our clients and ourselves to push success through search.”
Wpromote has grown its business tremendously through three recent agency acquisitions and by increasing employee headcount across the US. Wpromote now has eight office locations with more than 340 employees.
Founded in 2001 by Michael Mothner, Wpromote is an award-winning, rapidly expanding digital marketing firm with eight offices across the United States, including Los Angeles, New York, Chicago and Dallas. Named one of the Best Places to Work in the US by AdAge two years running, Wpromote and its 340 employees have helped hundreds of clients—from startups to Fortune 500 companies—grow their businesses online with end-to-end digital solutions. As the Challenger Agency for major brands like Marriott, Bayer HealthCare, Verizon, CIT Bank, Z Gallerie, Wienerschnitzel, Shutterstock, J.D. Power, and Forever 21, Wpromote utilizes integrated search, mobile, and social marketing tactics to challenge its clients’ top competitors. With unmatched experience in multi-channel, content-centric campaigns and unrivaled dedication to clients’ results, Wpromote helps companies big and small act and move like large enterprises online. For more information, visit http://www.Wpromote.com.