SAN FRANCISCO--(BUSINESS WIRE)--Calm.com, recently voted the #1 app in the world for making people happy, announced today that they are teaming up with (RED), the organization founded in 2006 by Bono & Bobby Shriver to raise money and awareness for the fight to end AIDS. Calm is proud to be a part of the third annual holiday shopping campaign – (SHOPATHON)RED. The campaign allows shoppers the opportunity to purchase limited edition (RED) products, just in time for the holidays. For the first time, Amazon will be providing a one-stop destination to shop (RED) and save lives at Amazon.com/RED. Long term (RED) partner, Bank of America, will be donating 30 cents for every dollar spent on Amazon.com/RED between now and December 31, up to $1.5 million.
In celebration of the (SHOPATHON)RED and World AIDS Day, Calm has prepared some special content. Especially exciting is a new Sleep Story, recorded by The Walking Dead’s Danai Guria, called “A Love Letter to Africa.” The new tale takes listeners on a journey to Africa to experience the beauty, landscape, wildlife and dream-inducing sunsets.
There will also be a special edition (CALM)RED Sleep Mist, the essential oil lavender aromatherapy spray that Calm released earlier in the summer, designed to pair with the Sleep Stories for a unique and natural slumber experience. Additionally, $1 from every purchase of Calm’s (RED) Sleep Mist will go to fight AIDS with (RED). Each special edition (CALM)RED Sleep Mist sold can help provide over three days of life-saving medication to someone living with HIV. The Sleep Mist will be available on Amazon.com/RED.
Calm has created special content in the app itself to celebrate the (RED) collaboration. The background on the Calm app & platform will also be turning (RED) for the entire month of December in celebration. The special content includes not only the aforementioned Sleep Story, but a new Daily Calm meditation, too. Both of these will be free on December 1, World Aids Day. $1 from every new Calm App subscription during the whole month of December will also go to fight AIDS with (RED).
(RED) was founded in 2006 by Bono and Bobby Shriver to help fight AIDS. Since then, (RED) has raised over $475 million dollars and has impacted more than 90 million people around the world with prevention, treatment, counseling, testing and care. (RED) partners with the world’s most iconic brands that contribute a portion of proceeds from RED-branded goods and services to the Global Fund.
Calm.com, Inc. is a leader in the meditation space with over 14 million downloads to date and an average of 25,000 new users daily. Founded in 2012 by British entrepreneurs Michael Acton Smith OBE and Alex Tew, Calm has a mission to make the world healthier and happier through the superpower of calm, and eventually become the “Nike for the mind”. In March 2015, Calm launched a book with Penguin by the same name, which quickly became a best-seller in the UK and received rave reviews in the US the following year. It has since been translated and sold in over a dozen countries, including China, Taiwan, Germany, France, and Spain. “Sleep Stories”, the first bedtime tales for adults, were launched by Calm in December 2016, and have since been listened to over 26 million times. In July, 2017, Calm released “Sleep Mist”, an all-natural aromatherapy sleep spray that pairs with the Sleep Stories to mix scent and storytelling for a totally unique sleep solution.