IRVINE, Calif. & STAMFORD, Conn.--(BUSINESS WIRE)--In a milestone moment for the consumer goods and retail industries, Advantage Solutions (Advantage) and Daymon Worldwide (Daymon) announced today that they are joining forces, resulting in the most comprehensive suite of brand-centric and retailer-centric services in the U.S. and internationally. Terms of the global transaction were not disclosed.
Advantage is a leading North American provider of business solutions to consumer goods manufacturers and retailers, with a suite of technology-enabled services that includes headquarter sales representation, business intelligence, merchandising, and marketing solutions from the top-ranked promotions and experiential agency in the U.S. for four consecutive years according to Ad Age. Daymon is a leading solutions provider to retailers and brands, having been at the forefront of the private brand industry since 1970 and offering a global service portfolio that includes strategy and insights, sourcing, packaging and branding design, in-store retail execution, and consumer experience marketing.
As part of the agreement, the current equity investors in Daymon will become part owners of the holding company for Advantage and appoint members to its board of directors. Daymon will continue to operate as a separate legal entity headquartered in Stamford, Conn.
“Today’s evolving, omni-channel landscape requires new, innovative solutions and together, Advantage and Daymon will provide the furthest reach, deepest insights, and broadest services – a collaborative effort that far exceeds what the organizations could achieve individually,” said Tanya Domier, Advantage Chief Executive Officer. “Combining Advantage’s strengths in brand-centric sales, marketing, and technology solutions with Daymon’s strengths in retailer-centric solutions creates the strongest provider of manufacturer and retail services in the industry. The separation between brand-centric and retailer-centric businesses will enable each to focus on its core competencies while leveraging back-office scale.”
“Associates at Advantage and Daymon are aligned in their unstoppable drive to ensure that the return on investment for our business partners is greater than ever and that cash registers ring louder and more often,” said Jim Holbrook, Daymon Chief Executive Officer. “We all look forward to serving clients and customers with the best possible solutions to help drive their businesses – that is our commitment.”
The combination will operate in over 45 countries including multiple joint ventures and constitute the only global solutions company with both brand-centric and retailer-centric services. Having associates in markets across the Americas, Europe, Africa, Asia, and Australia with intimate global and cultural-specific knowledge uniquely enables Advantage and Daymon to partner with manufacturers and retailers all around the world.
The transaction is subject to customary closing conditions.
About Advantage Solutions
Advantage is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage’s customizable and technology-enabled sales and marketing solutions -- including headquarter sales, retail merchandising, business intelligence, and a full suite of marketing services -- are designed to help manufacturers and retailers across a broad range of channels drive consumer demand, increase sales, and achieve operating efficiencies. Headquartered in Irvine, Calif., Advantage has offices throughout the United States and Canada and maintains a platform in select markets throughout Africa, Asia, Australia, and Europe through which it can service global needs of multi-national manufacturers. For more information, please visit www.advantagesolutions.net.
Daymon provides global retail strategies and services that make the cash register ring. The company is a global leader in building successful brands, and delivering high-impact experiential consumer marketing and in-store services. Daymon has a presence in over 15,000 retail locations, works with 10,000 suppliers, and 6,000 manufacturers across 19 countries. Headquartered in Stamford, Conn., Daymon works with more than 1,700 brands and 165,000 individual SKUs globally. For more information, please visit www.daymon.com.