National Report Reveals Property Managers Who Leverage Software and Social Media Experience Greatest Revenue Growth

Buildium and NARPM Report Highlights Strategies For Growth Including Marketing, Social Media Adoption, and Managing Business Reputation via Review Sites

BOSTON--()--Buildium, the property management solution for real estate professionals, today announced the release of its third annual “State of the Property Management Industry” Report, co-published in partnership with the National Association of Residential Property Managers (NARPM), the professional and educational leader for the residential property management industry. The report examines findings from a Buildium and NARPM joint survey by the same name, which was released over the summer and gathered insights from nearly 1,300 property managers (PMs) across the US.

The report captures PM demographic and portfolio mix data, insights into common services offered, the challenges of running a property management business, and goal-setting. This year’s report also includes anticipated impact from industry shifts, expected growth trends, strategies for 2018, and more. Some of the most noteworthy results include:

  • The top 3 PM challenges are Maintenance, Efficiency, and Growth
  • While those aren’t incredibly surprising, there was a notable shift with the new top goal for PMs being: efficiency. This is up from 24% in 2016, to 49% in 2017
  • For the 90% of respondents who currently use property management software, these solutions have had a sizable impact across the entire business—including significant growth in portfolio sizes and revenue
  • 87% of PMs who regularly use social media say that their revenue has increased in the last two years—38% of whom say it has increased significantly; yet four-out-of-ten property managers still aren’t using social media for their business

As a new addition to this yearly publication, the authors also offer prescriptive recommendations for how property managers can use the findings to differentiate and improve their businesses in 2017:

  • Leveraging technology to grow and increase efficiency
  • Leveraging technology to market a property management business
  • How property managers can put social media to work
  • How to manage reputation with review sites

“One way we live out one of our Buildium core values, “Focus on customer first,” is through providing insights and advice for professionals in the industry. Our annual survey and report in tandem with our partners at NARPM is a perfect culmination of insights and trends that allows property managers to benchmark and educate themselves against others in the industry,” said Chris Litster, Chief Customer Officer of Buildium. “From what we see, we’re looking forward to the continued expansion of the property management industry well into 2018.”

“For the second year in a row, we are excited to help assess the property management industry and capture the challenges, goals, and aspirations of our professional members,” said Gail Phillips, CAE, Executive Director of NARPM. “This year is particularly exciting as we were able to uncover not just trends, but also solutions in order to offer data-driven best practices to the community.”

A full copy of “The State of the Property Management Industry Report” can be downloaded from the Buildium website. For an in-depth look at the report, visit Buildium at Booth 38 at the NARPM Convention and Trade Show in Orlando, FL from October 18-20. Chris Litster and Gail Phillips will also be presenting on the survey findings at the Convention on Thursday, October 19 at 10:30am. Additionally, Buildium is offering a webinar about the results on Tuesday, October 24th at 2:00pm EST.

The National Association of Residential Property Managers (NARPM), founded in October 1988, provides a permanent trade organization for the residential property management industry. NARPM continues to be the premier professional association of residential property managers, currently representing more than 4,000 members comprised of real estate agents, brokers, managers and their employees.

About Buildium
Buildium is the only property management solution that helps real estate professionals win new business from property owners and community associations seeking services. Backed by expert advice and relentless support, Buildium enables you to outperform across all facets of your business with intuitive software that balances power, simplicity, and ease of use. Buildium services nearly 13,000 customers in 46 countries, totaling over one million residential units under management. In 2015, Buildium acquired All Property Management, a leading online marketing service for property managers, making Buildium the only company to give property managers a way to acquire new customers and increase revenue. For more information, visit, and connect with us on Twitter, LinkedIn, and Facebook.


Lauren Mason, 857-702-8796

Release Summary

Buildium today announced the release of its 3rd annual “State of the Property Management Industry Report," in partnership with NARPM.


Lauren Mason, 857-702-8796