LOS ANGELES--(BUSINESS WIRE)--The Honest Company, a leading healthy lifestyle brand, today announced it has closed its Series E financing. The round was led by Fidelity Management & Research Company with other existing investors also participating. Honest will use the new capital to execute on its long-term strategy, shifting from e-commerce to omni-channel, and support its global expansion plans.
The Honest Company provides baby, beauty, personal care and home care products, which delight modern consumers and families everywhere with their safety, design and performance. The financing round comes at a time of investment and transformation for the company. Supporting Honest’s accelerated growth agenda, the company has invested heavily in sales, R&D, brand and retail marketing and fulfillment teams, and has made several key changes at the management level, all as part of the strategic shift from e-commerce to omni-channel to drive company performance.
“Our team is focused on executing a plan that builds on our success to date and transforms Honest into a true omni-channel company that delivers the most authentic, engaging and seamless customer experience possible, wherever our customers shop. This funding will enable us to further our goal of making our products accessible to as many people as possible,” said Nick Vlahos, The Honest Company CEO.
Additionally, the company is assessing its international strategy to support its goal of becoming a truly global brand.
Goldman Sachs & Co. LLC served as placement agent on the transaction.
About The Honest Company
The Honest Company is dedicated to helping people live a happy and healthy life. Founded in 2012, the mission-driven company provides 100+ safe, effective, and delightful products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements, to a passionate community of consumers united by values and style. Honest products are available across the U.S. via honest.com and honestbeauty.com and at more than 13,000 retail locations across North America. The Honest Company is privately held and headquartered in Los Angeles, California.