LONDON--(BUSINESS WIRE)--Technavio market research analysts forecast the urinary incontinence devices market in Japan to grow at a CAGR of close to 5% during the forecast period, according to their latest report.
The market study covers the present scenario and growth prospects of the urinary incontinence devices market in Japan for 2017-2021. The report also lists urethral inserts and sacral nerve stimulator as the two major product segments.
“Factors such as a better understanding of incontinence, and growing consumer awareness about the available products for dealing with incontinence will contribute to the growth of urinary incontinence devices market in Japan. Also, efficient marketing and expansion of product assortment in stores and online platforms will drive the market during the forecast period,” says Neha Noopur, a lead analyst at Technavio for urology devices research.
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Technavio analysts highlight the following three market drivers that are contributing to the growth of the urinary incontinence devices market in Japan:
- Rising geriatric population in Japan
- Reinvigorating marketing campaigns for urinary incontinence devices
- Changing lifestyle habits
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Rising geriatric population in Japan
Advancements in healthcare technology due to the availability of more efficient treatment options have resulted in increasing life expectancy in countries like Japan. As a result, there is an increase in the geriatric population. The average age of Japan's population is higher than that of most developed countries.
The aging Japanese population is prone to generate a substantial increase in the demand for medical devices and long-term care services. Age being one of the risk factors for urinary incontinence, increasing aging population will substantially increase the demand for urinary incontinence products such as urethral inserts, sacral nerve stimulator, adult diapers, and protective garments.
Reinvigorating marketing campaigns for urinary incontinence devices
Japanese manufacturers such as Unicharm and Daio Paper have strong sales network in their regional market. These manufacturers are strongly marketing urinary incontinence products by increasing awareness about such products in the market. For instance, Unicharm developed innovative products like Charm Nap Funwari Hada and Lifree Fit Thin for bedridden as it improves the comfort level, gives protection, and enables individuals to live respectful life despite their condition.
Boston Scientific is one of the leading manufacturers of urinary incontinence products globally. Its products comply with the regulatory body in Japan and obtain approval from Japanese MHLW before launching its products in the Japanese market. The company launched a public awareness campaign to promote awareness of pelvic floor disorders and treatment options for women. The awareness campaign that addresses the stigma associated with the incontinence products is one of the key strategies being used by the manufacturers to increase their sales in this segment.
Changing lifestyle habits
Urinary incontinence is one of the prominent symptoms of overactive bladder (OAB), which is significantly influenced by various lifestyle habits. The behavioral risk factors such as smoking, intake of diet rich in fat sugar or salt, and physical inactivity leading to significant weight gain are outcomes of changing lifestyle.
Smoking is one of the significant risk factors for urinary incontinence and the most common reason for preventable diseases in Japan. Also, OECD 2014 data on obesity among adults revealed that approximately 3.8% of the Japanese population aged above 15 years are obese. Obesity causes various medical consequences.
“Lifestyle habits such as lack of physical activity and smoking have a positive relationship with medical conditions like urinary incontinence, hence increasing prevalence of smoking and obesity increase the chance of a person being affected by such medical condition,” says Neha.
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