LOS ANGELES--(BUSINESS WIRE)--Professional skateboard legend, MTV star and master brand builder, Rob Dyrdek, has launched a one of a kind venture studio – Dyrdek Machine – a hybrid between a branding agency and venture capital firm that has created a unique operational, brand, and financial system to build profitable, sustainable businesses. The venture studio builds, invests in and advises an array of companies in categories ranging from luxury brands, sports entertainment, consumer products, and spirits to innovative technologies.
Within its first year, the venture studio has already built and launched:
- Ultracast – Fully immersive 360/VR live content platform
- ETN – The first SVOD skateboarding network with all original programming
- Black Feather Whiskey – American whiskey that's simple and pure
In Q4, it plans to launch:
- Momentous – a high-performance nutrition company
- Outstanding Foods – plant-based innovative foods
- CCCXXXIII (pronounced 333) – a new concept in luxury designer goods
Successfully mastering the intersection between business and media, Dyrdek has taken his expertise one step further in the venture capital space by actively building and amplifying brands.
Dyrdek began his career as an athlete – a professional skateboarder at only 16 years of age. Having always had a strong business sense, he started his first company at 18 and continued on to build and amplify numerous successful brands. By leveraging his influence and designing new concepts and ideas, he helped turn a rising footwear and apparel brand into a $500 million global company. Dyrdek used that same expertise to build skate brands later in his career launching the world's first true professional skateboarding league Street League Skateboarding. Taking that strategic approach to brand development led him to create numerous television brands through his production business, Superjacket (one of the first companies under the Dyrdek Machine umbrella), and created multiple hit television shows including MTV’s Ridiculousness, with Dyrdek as the star and executive producer.
With his extensive brand-building knowledge, experience, and insight gained over two decades of developing his own intellectual properties and working with top brands around the world, Dyrdek started designing the groundwork for his full-service venture studio, Dyrdek Machine.
“We connect with ideas born from passion as they naturally have disruptive forces,” Dyrdek said. “We’ve curated a symbiotic network made up of a series of operators, financiers, distributors, influencers, and best-in-class specialists who work together to turn those ideas into amazing brands.”
Dyrdek Machine represents not only the financial investment of Dyrdek but also his passion for building brands with disruptive entrepreneurs and helping them navigate through the business waters to achieve sustainable success. The common thread between the projects is the idea of identifying companies that are disruptive—but built to last forever. This starts with the founder and his mindset; Dyrdek wants to work with people who have a “Do-or-Dier” mentality.
The ideal partners for Dyrdek Machine venture studio would be both the experienced operators with an innovative product who need to create a brand or the creative founders who need financial or operational support. With more than 20 years of brand building, Dyrdek has created a studio that can create a clear path to predictable success using his proven methods and strategy for turning passion into profit.
Dyrdek added, “When you have a clear vision for what you want to accomplish and a strategic path to get there, anything is possible. By methodically applying the fundamental principles of this system, you minimize risk and create a predictable path for success.”
About Dyrdek Machine
Dyrdek Machine is a venture studio that builds, invests in and advises an array of companies in categories ranging from luxury brands, sports entertainment, consumer products, and spirits to innovative technologies. The common thread between the projects is the idea of identifying companies that are disruptive—but built to last forever. Dyrdek Machine has engineered the fundamental operational, brand, and financial system and set of principles that all sustainable companies should possess and created a method for predictable success. These tools, frameworks, systems, and methods provide brands the proper structure required to turn passion into profit.
For more information on Dyrdek Machine, visit www.dyrdekmachine.com
