CHICAGO--(BUSINESS WIRE)--The marketing world has seen its share of agencies get acquired or simply go out of business in recent years. The ones who are still around know that adapting to emerging technologies and evolving their strategies are the keys to survival. One Chicago agency in particular is not just surviving, it’s thriving. Led by industry veteran, author, speaker and lecturer Ron Jacobs, Jacobs & Clevenger (J&C) is celebrating its 35th anniversary this September.
By focusing on data, and knowing how to use it, the powerhouse marketing agency creates marketing solutions that drive engagement, convert customers, close sales, build loyalty and, most importantly, prove their return on marketing investment.
“It’s an amazing feeling to look back at the past 35 years and see how far the agency has come,” said Jacobs, the agency’s founder and CEO, noting that some clients have been with J&C for over 10 years, with the longest-tenured being 27 years. “While we have always kept data at the core of everything we do, our solutions have evolved from simple database marketing and direct mail to robust content marketing programs, social media marketing, email nurture campaigns, video production, mobile marketing and more.”
A past president of the Chicago Association of Direct Marketing (CADM) and recipient of CADM’s Direct Marketer of the Year award, Jacobs has created a culture at J&C that combines continuous learning with agile marketing to help clients get to market faster and quickly react if the outcomes aren’t favorable. The team listens closely to end-users to understand their attitudes and then leverages data to confirm behavior and develop strategies for growth.
He continued, “It’s our extensive expertise in customer relationship marketing and our innovative, data-driven approach that separates us from other marketing firms. Traditional agencies are just catching up, but they don’t understand the right data to measure or how it impacts their clients’ bottom line because they don’t have a history of presenting these metrics to clients.”
J&C’s client roster covers a broad range of industries, including business-to-business, insurance, utilities/energy, financial services, retail and associations, among others. Its partnership with one of the nation’s largest health insurance providers, Humana, is a prime example of the value it brings clients. In its most recent campaign, J&C was able to reduce the cost per acquisition by 75 percent while increasing the response rate and reducing costs.
Beyond the innovative marketing solutions it has deployed, J&C itself has continued to evolve. Earlier this year, the agency brought another well-established industry veteran to its team with the appointment of Meg Goodman as managing director. She serves as the operational leader of J&C and her goal is to build, inspire and nurture the agency while leading it to new levels of growth. Together with her experienced senior team, Goodman has helped create a collaborative, team-oriented culture with complete transparency across the agency and autonomy at every level.
“When you work with J&C, you’re not just getting the expertise of the team members assigned to your account; you’re getting blended experience from across the agency, including multiple senior team members,” Goodman said. “We meet regularly as an agency to share the latest developments on marketing strategies across all accounts and work together to achieve our clients’ goals.”
ABOUT JACOBS & CLEVENGER:
Jacobs & Clevenger (J&C) is a marketing agency with extensive expertise in customer relationship marketing. The company’s mission is to use data-centered strategies to create user-generated experiences for business-centered results. The agency provides strategic, creative marketing solutions for multichannel user experiences that transform brands and grow businesses. With direct response in its DNA and data at its core, J&C creates ideas that drive engagement, convert customers, close sales, build loyalty and can prove their return on marketing investment. By blending data insights, user behaviors and storytelling with measurable results, J&C delivers profitable business outcomes. For more information, visit www.jacobsclevenger.com.