NEW YORK--(BUSINESS WIRE)--Swyft Media today announced that it is partnering with Google to integrate digital sticker packs for popular brands on Gboard for Android, the popular Google keyboard which lets users search and send information, GIFs, emojis and more, all within the keyboard. Gboard is compatible with a variety of mobile messaging applications, and brands using Swyft’s Mobile Engagement Platform will now be able to distribute their content to the millions of Gboard users.
Swyft Media is one of the first partners to offer branded content through Gboard, and will be launching sticker packs for brands that include Backstreet Boys®, Hello Kitty®, Peanuts® and Illumination’s Despicable Me 3. Now, consumers using Gboard will be able to easily message emoji and GIFs from some of their favorite brands and movies to friends. Brands can now leverage Swyft’s Mobile Engagement Platform to distribute content through Gboard, gain visibility into its performance and understand what and how it is resonating with consumers. Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging Holdings Inc. (Nasdaq: TYPE).
“We’re really excited that now people can be more expressive and have the ability to share stickers easily anywhere on their Android phone through Gboard,” said Alan Ni, Associate Product Manager at Google. “We're so pleased to be working with Swyft Media on this project and look forward to seeing people share these amazing stickers.”
Swyft’s Mobile Engagement Platform helps brands extend the reach of branded mobile content like emoji and GIFs, making it easier for brands to engage and empower advocates across mobile messaging and personalization apps. The platform also offers visibility into campaign performance, engagement and analytics – so brands know exactly which content is resonating and being shared.
“Branded content like emoji and GIFs have become such an important part of everyday conversation for younger generations that leaders like Google are now making them an integrated part of the mobile experience,” said Evan Wray, co-founder and vice president of Swyft Media. “This offers an incredible opportunity for brands to engage with consumers in a way that feels comfortable and natural – and in many cases is displacing traditional advertising approaches. We’re thrilled to be working with Google to create a more seamless way to make these branded assets a part of the mobile messaging experience.”
Swyft’s sticker packs for Gboard can be found in the Google Play Store here.
About Swyft Media
Swyft Media helps brands and advertisers become a part of the world’s largest conversation by creating and distributing branded content that consumers want, love and share with friends across a wide variety of mobile apps. Swyft Media’s innovative Mobile Engagement Platform gives advertisers and brands an opportunity to use branded ad units like emoji, digital stickers, GIFs, photo frames, photo filters, chat and video to reach and engage millennials and young consumers in the places they spend the most time – mobile apps. The combination of Swyft’s Mobile Engagement Platform and design expertise helps brands and advertisers drive highly engaging, measurable and amplified marketing campaigns, and potentially reach one billion monthly active users worldwide. To date, Swyft has worked with more than 300 popular global brands such as MillerCoors, Ford, Jose Cuervo and 1-800-Flowers to create deep consumer engagement. Through its relationship with a wide variety of application partners, Swyft boasts one of the largest opportunities for brands to reach younger consumers in a way that feels natural and unobtrusive. For more information visit www.swyftmedia.com or follow us on Facebook and Twitter. Swyft is a wholly-owned subsidiary of Monotype Imaging Holdings, Inc. (Nasdaq: TYPE).
*Google, Google Play Store and Gboard are registered trademarks of Google Inc. All other trademarks are the property of their respective owners. ©2017 Monotype Imaging Holdings Inc. All rights reserved.