NEW YORK--(BUSINESS WIRE)--Today, NewsCred, the global leader in enterprise content marketing, announced the launch of The Content Marketing Maturity Index (CMMI) to help brands assess their content marketing and improve strategy. Following a brief 14 question assessment, NewsCred now provides marketers with tailored recommendations to enhance their content strategy. Of the beta customers utilizing CMMI, 35 percent have seen an improvement in Content Marketing Maturity within one month.
With CMMI, a leading multinational enterprise management consulting firm, and beta customer, was able to quickly identify significant gaps in its content strategy. Based on leading indicators such as distribution plans and retargeting strategies to accurately predict and influence future outcomes, this customer improved its site traffic by more than 300 percent, its newsletter subscriber-base increased by over 90 percent, and improved its lead conversion rate by over 1,000 percent.
“We’re in the performance era of content marketing, yet there is a disconnect between the increasing maturity of the industry and the goals of marketing teams. Marketers are too often reactive, basing decisions on lagging indicators such as pageviews,” said Shafqat Islam, Chief Executive Officer and Co-founder, NewsCred. “With NewsCred’s insights-driven product roadmap, we’re focused on providing marketers with an unbiased view into individual content marketing strategies so brands can use leading indicators to maximize their content marketing efforts.”
A pioneer in content marketing, NewsCred boasts an unrivaled team of experts as part of its recently launched Content Marketing Advisory Services (CMAS). Tapping this team of experts, NewsCred identified leading indicators that have the biggest impact to devise this strategic, data-driven approach, which ultimately demonstrates the business impact. A gap analysis using responses from the 14 questions enables NewsCred to identify which areas - strategy, engagement, monetization - are strong performers versus those that need improvement. With actionable insight into their content marketing program, marketers are empowered to refine their approach, moving along the content marketing maturity curve.
NewsCred, the global leader in enterprise content marketing, empowers the world’s most ambitious brands with powerful technology, the largest and most diverse content offerings, and proven, unrivaled expertise. Through its complete solution, NewsCred offers a repeatable methodology that guarantees ROI for the world’s leading CMOs and marketing leaders from companies including Barclays, Cox Communications, Fidelity, HPE, USAA, Virgin Media, and more.
Founded in 2008, NewsCred serves hundreds of customers in over 70 countries from seven global offices. Learn more at NewsCred.com, join our community at NewsCred Insights and follow us on Twitter and LinkedIn.