CashStar to Present at Incentive Marketing Association Summit 2017

Presentation will Explore How Brands Drive Increased Revenue with Third-Party Promotions

PORTLAND, Maine--()--CashStar, the industry-leading provider of prepaid commerce solutions, today announced that its Vice President of Channel Partnerships, Martin Hood, will present and share success stories on the topic of “Capitalizing on Third-Party Gift Card Incentives” at the IMA Summit 2017, being held July 24-26 in Orlando.

In this presentation, Martin Hood will use real-world examples of third-party promotions to illustrate how brands can execute their own promotions, offer tips for selecting the right promotion partner and discuss how to measure success. He will also share how merchants are achieving results, such as increased eGift card sales and revenue, through third-party promotion strategies.



Martin Hood, vice president, channel partnerships, CashStar


“Capitalizing on Third-Party Gift Card Incentives”


Monday, July 24 at 1:00 p.m. ET


Disney's Grand Floridian Resort & Spa
4401 Floridian Way
Orlando, FL

IMA’s 18th Annual Summit brings together industry leaders to discuss best practices and the future of incentive marketing. This year’s summit will deliver valuable tools and ideas that will help attendees develop and leverage meaningful, profitable IMA relationships to drive business. To learn more, visit:

About CashStar
CashStar is the industry-leading provider of prepaid commerce solutions at the forefront of mobile payments, digital gifting and branded currency. The CashStar Commerce platform is used by merchants to increase revenue, reduce costs and optimize customer experiences across channels, and the CashStar Exchange platform is used by gift card distributors and loyalty programs to procure and deliver gift cards from hundreds of leading brands. CashStar clients include top brands like Sephora, Starbucks, The Home Depot, Uber and Walmart and distribution partners such as American Express Membership Rewards, Great Lakes Scrip, Maritz Motivation Solutions, MyCokeRewards, and United MileagePlus X. To learn more about CashStar’s solutions, please visit, follow @CashStar or email


fama PR
Gina Devine, 617-986-5038

Release Summary

CashStar will present at the IMA Summit 2017 on the topic of “Capitalizing on Third-Party Gift Card Incentives."


fama PR
Gina Devine, 617-986-5038