CashStar Announces Powerful New Capabilities for its Exchange Platform

New Features Extend CashStar Exchange’s Leadership Position as a Strategic Platform for Incentive and Loyalty Programs and Gift Card Distributors

PORTLAND, Maine--()--CashStar, the industry-leading provider of prepaid commerce solutions, today unveiled major enhancements to CashStar Exchange, the platform that provides secure, reliable, real-time access to the brands large gift card distributors need to drive their business. Updates include real-time physical card activation, an enhanced security framework and streamlined ordering through the web portal.

“CashStar Exchange is the platform that incentive and loyalty programs and service providers, B2B resellers and promotional e-commerce businesses rely on for gift cards,” said Gerry Gilbert, vice president, product at CashStar. “Our continued investment in innovation reflects our commitment to not only providing a great platform, but to also being a trusted strategic partner to our network of CashStar Exchange users. In addition to greater capabilities and easier access, the enhancements to the platform help partners meet business needs by optimizing operations, reducing costs and minimizing risk.”

CashStar Exchange enhancements and new capabilities include:

  • Exchange API Support for On-Demand Plastic Card Activation:
    • Enhancements to the Exchange API allow partners to store inactive physical cards and activate them just in time for delivery to the recipient. These unique capabilities reduce costs, remove risks and improve cash flow for partners.
  • On-Demand Distribution Now Available for Distribution Partners:
    • Partners can reduce risk and costs by creating, loading and activating digital gift cards in real time only when recipients are ready to claim them.
  • Enhanced Security Framework:
    • The CashStar Exchange platform features best-in-class security offerings – IP whitelisting, multi-factor authentication, step-up user identification and security questions to safeguard system access and gift card ordering.
  • Improved CashStar Exchange Portal:
    • The new release of CashStar Exchange features an enhanced portal deployment option with a unified commerce experience flow that accommodates all brands, card types and delivery options in one shopping cart.

CashStar Exchange offers distribution partners one source and one integration point for access to 250+ brands across a wide range of verticals, including the largest selection of digital gift cards. Partners can order cards system-to-system through the robust, real-time API or through the online portal. Both ordering methods allow for flexible delivery options, including email, links and codes. CashStar Exchange also offers flexible engagement models for partners. Partners can choose to leverage the CashStar Exchange platform’s robust gift card distribution and activation capabilities while negotiating and settling directly with brands. Alternatively, they can leverage Exchange Commerce Services, in which CashStar acts as a gift card reseller and provides business development, discount negotiation and settlement services to the partner.

“We’ve benefited from CashStar’s best-in-class platform, large merchant network and high levels of service since partnering with them in 2015,” said Wendy Mountainbear, manager, loyalty partnerships, United Airlines MileagePlus X. “These powerful new enhancements make it even easier and more secure for us to manage our digital gift rewards offerings, enabling us to spend more time focusing on delivering greater innovation to our customers. The combination of capabilities, scalability and security is unrivaled, especially when combined with the tremendous service and support from the CashStar team.”

More than 80 distribution partners use a combination of CashStar Exchange services or Exchange Commerce Services including American Express Membership Rewards, Ebates, Great Lakes Scrip, Maritz Motivation Solutions, MyCokeRewards, O.C. Tanner, Raise, RetailMeNot,, Tango Card, United MileagePlus X, Virtual Incentives, Wishlist Rewards and several others. For a full list visit:

About CashStar

CashStar is the industry-leading provider of prepaid commerce solutions at the forefront of mobile payments, digital gifting and branded currency. The CashStar Commerce platform is used by merchants to increase revenue, reduce costs and optimize customer experiences across channels, and the CashStar Exchange platform is used by gift card distributors and loyalty programs to procure and deliver gift cards from hundreds of leading brands. CashStar clients include top brands like Sephora, Starbucks, The Home Depot, Uber and Walmart and distribution partners such as American Express Membership Rewards, Great Lakes Scrip, Maritz Motivation Solutions, MyCokeRewards, and United MileagePlus X. To learn more about CashStar’s solutions, please visit, follow @CashStar or email


fama PR
Gina Devine, 617-986-5038

Release Summary

New features in CashStar Exchange extend its leadership position as a strategic platform for incentive and loyalty programs and gift card distributors


fama PR
Gina Devine, 617-986-5038