PITTSFORD, N.Y.--(BUSINESS WIRE)--GateHouse Media, LLC (“GateHouse Media” or the “Company”) announced today that Denise Robbins has been named Senior Vice President, Consumer Marketing for the Company. Her appointment is effective July 10, 2017.
With over 20 years of success developing multi-channel marketing, strategic partnership and innovative consumer revenue programs, Robbins will be responsible for GateHouse Media consumer marketing strategy and revenue growth. This includes both print and digital subscriptions and the development of new consumer-driven revenue streams. In addition to working closely with corporate and field circulation leaders, she will partner with GateHouse’s content, product and strategy teams on the development of new products and services.
“As we continue our effort to achieve year-over-year revenue growth, it is essential that we both optimize our traditional newspaper circulation revenue and develop new consumer revenue streams,” said Kirk Davis, CEO of GateHouse Media. “Denise’s experience, using consumer insights and data to drive business strategy, will be a significant asset for us.”
Most recently, Robbins has served as Executive Director/Consumer Revenue for The New York Times where she led acquisition marketing and customer experience for the newspaper’s print subscription business. She previously served as VP and Corporate Director for New Bay Media, an NYC-based private equity portfolio of 60+ music and consumer electronics publications. In this role, reporting to the CEO, she had responsibility for consumer revenue across the enterprise. Robbins launched her career in a variety of marketing positions with specialty publishers, beginning in circulation marketing at Dow Jones/IDD enterprises.
About GateHouse Media, LLC
GateHouse Media supports small to mid-size communities by providing locally-focused print and digital content to consumers and premier marketing and technology solutions for small and medium businesses partners. The Company is one of the largest publishers of locally based print and online media in the United States as measured by its 130 daily publications. As of March 26, 2017, the Company operates in over 555 markets across 36 states and its portfolio of over 650 community publications and 555 websites serve more than 225,000 business advertising accounts and reach over 23 million people on a weekly basis.