CashStar’s Velocity B2B Business Unit Partners with SEPHORA for End-to-End B2B Gift Card Program Management

CashStar’s New, Independent Agency Provides Comprehensive Services to Accelerate B2B Gift Card Sales

PORTLAND, Maine--()--CashStar, the industry-leading provider of prepaid commerce solutions, today announced that it has partnered with SEPHORA, the global prestige beauty retailer, to assist in its gift card program management using Velocity B2B℠, CashStar’s new independent business unit.

With the support of Velocity B2B’s end-to-end agency services, SEPHORA can now continue to grow its B2B gift card sales quickly, securely and with minimal resource investment while maintaining oversight and brand control. Combining deep expertise with CashStar’s leading technology platform, Velocity B2B delivers sales growth, scalable program operations, industry-leading security, risk mitigation and 100 percent fraud indemnification for direct B2B sales.

By working with Velocity B2B, SEPHORA’s gift card team has shortened its timeline to launch new B2B programs and added new B2B partners. Additionally, the beauty retailer has reduced some of the burden on its adjunct support teams like finance, legal and customer care, freeing them up to focus on developing and growing other parts of the gift card business.

“The B2B marketplace is quite complex, requiring investment and attention to grow the business. At Velocity B2B, we manage programs for our clients, eliminating the complexities they must deal with while allowing them to become more competitive in this market,” said Tom Boucher, vice president of Velocity B2B. “As a result, we are delivering value from day one, enabling retailers like SEPHORA to accelerate and drive execution of effective B2B programs.”

To learn more about Velocity B2B, please visit

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

About Velocity B2B
Velocity B2B is an independent business unit of CashStar, providing merchants with comprehensive services for their business-to-business gift card programs. Combining deep expertise with technology-driven, scalable operations, Velocity B2B helps brands maximize their revenue potential within the $26 billion B2B gift card market. Velocity B2B acts as a seamless extension of a merchant’s team, providing agency services that include strategy, sales and marketing, operations, security, risk mitigation and fraud indemnification. For more information, visit or contact

Sephora is a leader in global beauty retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been changing the face of prestige cosmetics since its debut in Paris in the early 1970s. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded its empire to North America with a revolutionary store model that broke down the department store counter. Now with 435 stores in the Americas—including US, Canada, Mexico, and Brazil—plus 500 inside JCPenney, Sephora has become a leading international beauty destination with over 2,000 locations in 31 countries, plus an award-winning website and an intuitive mobile app. Clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s private label, SEPHORA COLLECTION. In store, the client receives personalized recommendations from the IQ system, and at the Beauty Studio she explores her look with makeovers, complimentary classes, hands-on events, and one-on-one consultations. Online she interacts with an inclusive beauty community on the award-winning Beauty Board and interactive Beauty Talk. And as one of Sephora’s 17 million Beauty Insiders, she feeds her beauty addiction with unique rewards and experiences. Sephora offers endless ways to explore beauty. For the latest, visit


fama PR
Kate Thermansen, 617-986-5006

Release Summary

Global prestige beauty retailer SEPHORA partners with CashStar’s Velocity B2B business unit for end-to-end B2B gift card solutions.


fama PR
Kate Thermansen, 617-986-5006