HUDSON, Ohio--(BUSINESS WIRE)--Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft specialty retailer, today announced that it has acquired Creativebug, LLC, a leading content provider of inspirational and educational videos on a wide range of topics in the arts and crafts sector. The purchase further establishes Jo-Ann Stores as a leader in the crafting industry, providing customers with an expanded offering of on-trend project ideas and classes, anytime and anywhere.
Creativebug, based in San Francisco, was founded in 2012 and offers an extensive array of online video arts and crafts workshops and techniques. Creativebug’s motto, “You’re more creative than you think,” encourages a creative lifestyle and a commitment to making the world a more beautiful place. Through a subscription, crafting enthusiasts are provided access to over 1,000 high-definition video classes where they can learn how to paint, draw, sew, quilt, knit, crochet, throw a DIY party and more. The classes, taught by top designers and artists, capture the intimate experience of learning alongside an expert.
“This acquisition demonstrates the continued growth and leadership position of Jo-Ann Stores,” said Jill Soltau, President and CEO, Jo-Ann Stores. “We strive to be an all-encompassing resource for customers who are passionate about sewing and crafting, offering a vast product selection as well as the instruction and support needed to complete any project. Acquiring Creativebug was therefore a natural fit for the company, helping to expand the on-trend inspirational and educational content we can offer our customers.”
Creativebug will maintain its headquarters in San Francisco, with Ursula Morgan continuing to lead the team as President and CEO of Creativebug, a distinct business unit within Jo-Ann.
“We are delighted to join forces with Jo-Ann Stores. It is a perfect marriage, which will allow us the opportunity to reach a greater audience of both seasoned and new crafters,” said Ursula Morgan, CEO, Creativebug. “We both share a deep commitment to producing the best inspiration, and we look forward to growing our community of avid creators and crafters who share our passion for all things handmade!”
About Jo-Ann Stores, LLC
Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 860 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit joann.com/inspiration. To make creative connections, visit joann.com/community.
Creativebug is an online learning community for DIY crafters, producing award-winning inspirational and educational videos. Founded in 2012, Creativebug is known for its all-star lineup of instructors and video classes that walk you through creative projects from start to finish. Members enjoy unlimited access to classes in painting, drawing, sewing, quilting, cake decorating, knitting, crochet and more. There is truly something for everyone in Creativebug’s growing library of more than 1000 classes. To learn more, visit https://www.creativebug.com/press_release.