BOSTON--(BUSINESS WIRE)--Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, today announced a ranking of the most spirited fans for NFL playoff teams, based on purchases1 of NFL merchandise on Wayfair.com during the 2016-2017 season. Offering more than 7 million products for the home, including an NFL Fan Shop with thousands of team-themed options, Wayfair has even the most enthusiastic football fans covered with team merchandise for every room of the home.
While the ultimate champion will be decided on the field in Houston, the Pittsburgh Steelers are leading the charge when it comes to team spirit, as orders of “Black and Gold” gear are 21 percent higher than sales of New England Patriots merchandise; 53 percent greater than Green Bay Packers and 517 percent more than the Atlanta Falcons.
Wayfair also discovered fan bases around the country2 for each team, based on shipments of NFL merchandise. The Pittsburgh Steelers have the most widespread fan base with 83 percent of orders being sent out of their home state of Pennsylvania. The Green Bay Packers followed close behind, with 80 percent of team merchandise sold outside of Wisconsin. Nearly 75 percent of New England Patriots gear was delivered outside of Massachusetts, while 54 percent of Atlanta Falcons merchandise was purchased outside of Georgia.
“As a Boston-based company, we always root for the home team, but Wayfair data indicates that Steelers Nation might have a slight fan advantage,” said Alex Bowman, lead trend forecaster, Wayfair. “No matter which team they support, it’s clear that Wayfair shoppers are finding ways to showcase their love of the game in their homes year-round. From outdoor grill accessories to seasonal décor and furniture, NFL merchandise is a popular choice for many of our customers.”
NFL Teams with Most Spirited Fans, Based on Wayfair.com Sales of Licensed Merchandise
Top 5 Counties Where Fans Purchased
|Most Popular Gear Purchased|
|1. Pittsburgh Steelers||
1. Allegheny – PA
2. Beaver – PA
3. Maricopa – AZ
4. Los Angeles – CA
5. Escambia – FL
|2. New England Patriots||
1. Middlesex – MA
2. Essex – MA
3. Norfolk – MA
4. Worcester – MA
5. Rockingham – NH
|3. Green Bay Packers||
1. Racine – WI
2. Waukesha – WI
3. Dane – WI
4. Milwaukee – WI
5. Harris – TX
|4. Atlanta Falcons||
1. Gwinnett – GA
2. Cobb – GA
3. Fulton – GA
4. Bibb – GA
5. Coweta – GA
Gearing Up for the Big Game
Beyond team branded merchandise, Wayfair customers are well-prepared for hosting game day celebrations. Throughout the 2016-2017 NFL season, shoppers stocked up on serveware such as platters and chip-and-dip trays, barware, and extra seating including comfortable recliners.
The top five counties in the U.S. that have made the most purchases across these entertaining categories since the season kick-off include: 3
1. Maricopa County, AZ
2. Los Angeles County, CA
3. Miami-Dade County, FL
4. Cook County, IL
5. Harris County, TX
1Based on overall sales of licensed NFL merchandise on Wayfair.com during the 2016-2017 NFL season (September 8, 2016-January 15, 2017).
2County ranking based on shipping data of licensed NFL merchandise on Wayfair.com during the 2016-2017 season (September 8, 2016-January 15, 2017).
3According to Wayfair.com sales of specified classes of furniture per county during the 2016-2017 NFL season (September 8, 2016-January 15, 2017).
Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of brands includes:
- Wayfair, an online destination for all things home
- Joss & Main, where beautiful furniture and finds meet irresistible savings
- AllModern, a go-to online source for modern design
- DwellStudio, a design house for fashion-forward modern furnishings
- Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $3.14 billion in net revenue for the twelve months ended September 30, 2016. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 5,600 people.