Books-A-Million Receives 2017 Customer Engagement Award for Mobile Innovation

Premier book retailer enhances shopping experience with brand-new purchasing application

BIRMINGHAM, Ala.--()--Retail TouchPoints, the industry's go-to source for customer engagement strategies, today announced Books-A-Million as a Silver Winner of the 2017 Customer Engagement Awards. The leading book retailer was honored in the category of mobile innovation for its brand-new “Concierge for Books-A-Million” mobile associate application, which will allow Books-A-Million employees to easily help customers locate and buy out-of-stock products in their local store. The application is in the process of rolling out to all 250 Books-A-Million locations.

“We are honored to be chosen as a 2017 Customer Engagement Award recipient for our new ‘Concierge for Books-A-Million’ application,” said Cy Fenton, President at, and Senior Vice President and CIO of IT at Books-A-Million, Inc. “We are always looking at ways to enhance our customers’ shopping experience, and we’re confident this will be a great solution for our guests!”

Developed by Mad Mobile, the “Concierge for Books-A-Million” application has integrated information from several of Books-A-Million’s enterprise and vendor-based systems to increase productivity and improve the overall shopping experience. As a mobile platform, the “Concierge for Books-A-Million” application enables associates to find details about in-store and online products; locate inventory in nearby stores; purchase products not in the store to be shipped directly to the customer’s destination of choice; and perform a variety of customer service features, including order status lookup, membership details, current promotions and best-selling products.

Books-A-Million is one of 11 companies to receive a 2017 Customer Engagement Award. Winners were chosen through a nomination process and selected based on, but not limited to, four specific criteria: unique shopping and promotional offerings, customer engagement strategies, customer analysis and technology innovation.

For more information on the 2017 Customer Engagement Awards or the “Concierge for Books-A-Million” mobile application, visit


Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 250 stores in the 32 states as well as an online store at While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, tech and more, all at great prices. Find the nearest Books-A-Million at

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Mad Mobile is transforming retail with mobile solutions that empower store associates to engage with customers, enhance the in-store shopping experience, and sell more. Concierge is a mobile retail platform that connects store associates with valuable customer and product information from enterprise systems (ECOM, ERP, CRM, DOM, POS) to unleash powerful functionality for clienteling, assisted selling, and mPOS. Top clients include Talbots, Books-A-Million, Ashley Furniture, Aeropostale, Sysco, AutoNation, and Payless Shoesource. Offices in Tampa (HQ), NYC, Italy, Buenos Aires, and London.


Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, special reports, web seminars, exclusive benchmark research, an insightful editorial blog, and a content-rich web site featuring daily news updates and multi-media interviews at The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.


BRAVE Public Relations
Chelsea Bohannon, 404-233-3993

Release Summary

Retail TouchPoints, the industry's go-to source for customer engagement strategies, today announced Books-A-Million as a Silver Winner of the 2017 Customer Engagement Awards.


BRAVE Public Relations
Chelsea Bohannon, 404-233-3993