LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops, the leading provider of human verification services for the digital advertising market, confirmed today that Rubicon Project’s industry leading anti-fraud measures protected its buyers and sellers from the ‘Methbot’ fraud operation - one of the largest and most profitable ad fraud bot operations uncovered earlier today by White Ops. Rubicon Project's significant investments in inventory quality protections and technology successfully kept its marketplace insulated from this serious threat, which according to White Ops, has been targeting premium programmatic video inventory, generating as much as 200-300 million non-human impressions per day.
Michael Tiffany, CEO of White Ops, commented, "We can confirm that Rubicon Project's quality and anti-fraud measures sufficiently countered this wide-ranging scheme. Rubicon Project has long been a leader in the ongoing battle against ad fraud and their commitment to this sustained fight against bad actors clearly sets them apart in the industry today.”
Gregory R. Raifman, President of Rubicon Project, commented, "Quality matters more than ever in today’s digital advertising ecosystem. Our longstanding commitment to fighting ad fraud in every form protected our customers from the Methbot fraudulent activities detected today. Our industry is better for the work of the White Ops team to fight ad fraud and to call on every ad tech company to commit themselves to not just talking about fraud but to taking decisive actions to counter it. This is an effort we must all tackle together and we are proud of our partnership with White Ops and our shared commitment to fighting fraud in every form to ensure the continued growth of the highest quality advertising marketplace for buyers, sellers and consumers globally.”
About White Ops
White Ops is a global leader in advertising fraud protection and human verification. Combining data science with advanced security solutions designed to detect and prevent fraudulent advertising activity, our company's mission is to stop the spread of advertising fraud through our human verification techniques. White Ops works collaboratively with industry groups globally who are dedicated to preventing malicious activity in the advertising space and promoting transparency for the industry as a whole. White Ops is headquartered in New York City with satellite nodes operating in countries around the world. To learn more please visit www.whiteops.com
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world’s leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.